Articles Tagged ‘MLS’
MLS moves to TVA Sports in Quebec, renews with TSN
TVA Group has now doubled its soccer content for the season, from 21 games to more than 50.
MLS Cup closes record-breaking playoff season for TSN and RDS
Saturday night’s game was watched by an average audience of 1.5 million viewers on the Bell Media channels.
How Kia Canada handled being locked out of the MLS Cup
Steve Carter, director of marketing for Kia Canada, on how the car co dealt with the MLS Audi deal.
Toronto/Montreal game beats previous MLS record on TSN and RDS
Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.
Montreal/Toronto MLS game doubles TSN record
More than a million people watched the Wednesday night game, far surpassing the previous high of 587,000.
TSN readies for soccer-heavy summer
The channel is dedicating a content lead to the sport as ratings grow in the double-digits.
TSN draws record audience for TFC home opener
The Bell Media sportscaster brought in the largest audience ever for the broadcast of an MLS game for the Toronto team’s opening match at home.
Rogers Media unveils Sportsnet 360
The new channel, formerly The Score, will launch on Canada Day with an MLB match-up and the new show Blue Jays Xpress.
Cue expands soccer offerings with MLS deal
The company will rep the digital and mobile app ad inventory for the league, and is kicking off the partnership with a campaign from Adidas.
Smak wins Vancouver Whitecaps
The agency will handle the media and experiential marketing for the MLS team.
Quebecor Media makes pro soccer Impact
The mediaco reaches a broadcast deal with upstart team Montreal Impact of Major League Soccer.