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Articles Tagged ‘MLSE’

Coca Cola Coliseum

Coca-Cola takes over naming rights from the Ricoh Coliseum

The stadium is renamed the Coca-Cola Coliseum, home to the Toronto Marlies and Royal Winter Fair.

Waze app

MLSE partners with Waze to improve its app experience

The wayfinding service helps Leafs and Raptor’s fans get to the game (and helps buyers target around the Air Canada Centre).

DeRozan Cropped

Google aligns with sports to market its digital assistant

Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors.

Marriott Hotels - Resorts Canada-Marriott International Announce

Marriott teams with the Leafs for loyalty play

A new partnership marks the hotel company’s first foray into sport sponsorship in Canada.

soccerShutterstock

Toronto FC added to roster of Sonnet sports partners

The insurance company has signed a deal with the MLSE soccer club with activations starting at BMO Field later this month.

Week 2 photos 2

Spotted! Bell courts basketball fans

In an effort to promote its FibeTV service as well as its Toronto Raptors sponsorship, Bell is bringing the court to the fans — and the fans to the court.

adidas-creators-lounge-5

Adidas and Raptors sign new three-year partnership

The athletic apparel brand will pair with local infleuncers to create content inspired by basketball culture and display its product lines at a new ACC lounge.

coorsLightTorontoRaptorsSeatScavengerHunt

Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.

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Molson Coors extends MLSE partnership

The beer company has signed a 10-year renewal of its partnership with MLSE, which will include a sponsored pub and a promise for more digital content.

PetSmart Leafs

Maple Leafs and PetSmart put pets into the game

The retailer will serve as the team’s first exclusive pet partner, in a bid to reach pet-owning hockey superfans in Toronto.

ford

MLSE’s digital branded content push

The sports organization is working with Ford to build a base of digital fans who will share its videos on social platforms.

sportChekTSN

TSN and Sport Chek get physical

The retailer has installed a set for TSN in its Maple Leaf Square store, aiming to capitalize on nearby “sports moments.”

TorontoMapleLEafs

MasterCard brings ‘Priceless’ access to ACC

In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.

Leaffan

Ford to woo Leafs Nation

The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.

Raptors

Raptors playoff ratings continue to climb

Sunday’s nail-biter ranks as the second most watched Raptors game ever, trailing the team’s 2001 game seven loss.