Articles Tagged ‘MOAT Analytics’

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Facebook goes all-in on viewability

The social media co has announced the new buying option and a partnership with MOAT Analytics around its video advertising.

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Garvie on viewability: ‘We wanted to get ahead of this conversation’

Stuart Garvie on Bell Media’s move towards 100% viewability and the challenges of automated media buying for large-scale premium content.

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Viewability wars as digital transitions

As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.

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Olive Media adds audience engagement metrics

The online sales rep company says adding Moat Analytics is a step forward in moving beyond measuring click-through rates.

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The Globe and Mail adds MOAT Analytics

The publisher is adding the brand metrics to larger campaigns to supplement traditional analytics like click-through rates.