Articles Tagged ‘mobile’
Mobile targeting: Where’s the line between cool and creepy?
Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?
CIBC goes digital to engage with hockey fans
The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.
Smartphones key for shopping, but still not for buying: study
Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.
Growth in mobile, geotargeting fuels updates for Addictive Mobility
CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.
Google adds cross-platform ad muting
The update is paired with YouTube changes including a reduction in relying on pixels and cookies as it gravitates to cloud-based tracking.
Mobile to dominate consumption and ad spend by 2018: study
The newest numbers from eMarketer show a steady decrease in time spent on all media except for mobile — and ad spend is gradually becoming more proportionate.
Gen X loves wearables, tablets and traditional TV: study
Canadians between the ages of 35 and 49 share the best of both worlds, watching their TV on traditional sets, but buying more wearables than other generations.
Facebook mobile revenue to hit $30 billion next year: study
New research by eMarketer predicts that 54% of the social media co’s ad revenue will come from outside the U.S. next year.
Luiz Braz joins AOL to assist programmatic development
The former manager for IPG Mediabrands’ tech unit will serve as the company’s head of platforms and publisher services for the Americas region.
Not all millennials are created equal: study
A new MTM study shows that while people aged 18 to 34 unite in areas like smartphone use and OTT, Gen Y and Gen Z differ on tech tools like tablets and wearables.