Articles Tagged ‘mobile’

Facebook Lite

Facebook Lite goes live in Canada

Despite the stripped-down interface, advertisers can still integrate.

Hopper Stories

Instagram gives brands longer Stories

Advertisers can now add up to three stories, giving users 45 seconds of content.

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News and social app usage up, sports and gaming down: study

Analytics firm Flurry looks at which app categories are getting the most and least attention from users.

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Canada’s prolific smartphone market skews to iOS: study

Newzoo says Canada is ahead of the global market in terms of smartphone usage, and a preference for iPhones might indicate more spending power.

Facebook Mobile

How many mobile ad clicks are accidental?

A new survey in the U.S. suggests the majority of them are, indicating a need for better ad use of the growing digital channel.

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Just who is the mobile-only Canadian?

Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.

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Canada’s mobile minutes to increase, but lagging globally: study

Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.

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Digital to take up nearly half of ad spend by 2020: report

Mobile will also make up more than three quarters of global digital dollars.

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District M focuses on mobile with new ad unit

The new unit, Touch, features minimal creative in order to blend in for the mobile age.

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Messaging tops Canadian mobile minutes: study

A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.

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Streaming TV on smartphones saturating: study

A new study by the MTM found that streaming TV and SVOD services has remained unchanged from last year, and users would still prefer a larger screen.

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Twitter reveals most tweet-worthy shows in Canada

The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube — and what window advertisers have to reach them while they’re at it.

Facebook audience

Facebook’s Messenger ads go global

The expanded beta program includes single image and carousel ad units.

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Online ad revenue gains driven entirely by mobile: IAB Canada

IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.

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Online video penetration flat: study

The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.