Articles Tagged ‘mobile’

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Just who is the mobile-only Canadian?

Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.

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Canada’s mobile minutes to increase, but lagging globally: study

Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.

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Digital to take up nearly half of ad spend by 2020: report

Mobile will also make up more than three quarters of global digital dollars.

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District M focuses on mobile with new ad unit

The new unit, Touch, features minimal creative in order to blend in for the mobile age.

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Messaging tops Canadian mobile minutes: study

A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.

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Streaming TV on smartphones saturating: study

A new study by the MTM found that streaming TV and SVOD services has remained unchanged from last year, and users would still prefer a larger screen.

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Twitter reveals most tweet-worthy shows in Canada

The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube — and what window advertisers have to reach them while they’re at it.

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Facebook’s Messenger ads go global

The expanded beta program includes single image and carousel ad units.

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Online ad revenue gains driven entirely by mobile: IAB Canada

IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.

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Online video penetration flat: study

The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.

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TV and digital gap to narrow: Zenith

Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.

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Snapchat monetizes World Lenses, while Instagram jumps on the filter train

Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.

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Exploring Canadians’ video deal-breakers

A new state of the video industry study by AOL takes a deep dive into what turns Canadians off when it comes to online video.

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Weather and maps are more popular on smartphones than social: study

The MTM’s latest study found that weather apps reach nearly three quarters of all Canadians – but online video and audio are on the rise.

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Snapchat launches self-serve ad manager

The new Snapchat Ad Manager is currently in beta and will go live in Canada and other major markets in June.