Articles Tagged ‘mobile’

Facebook collections 1

Facebook unveils new shoppable ad format

Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.

mobileShutterstock

Mobile targeting: Where’s the line between cool and creepy?

Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?

mobilePhonesShutterstock

Weather in the morning, streaming in the evening: How Canadians use their apps

A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.

shutterstock_387080152

Ad-blocking, load times among top challenges for advertisers: study

AOL’s new state of the industry study on mobile video finds that time spent on mobile – and ad spend in the medium – is increasing.

shutterstock_178578869

CIBC goes digital to engage with hockey fans

The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.

shutterstock_247426483

Smartphones key for shopping, but still not for buying: study

Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.

mobileInStoreShutterstock

Growth in mobile, geotargeting fuels updates for Addictive Mobility

CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.

mobileShutterstock

Google adds cross-platform ad muting

The update is paired with YouTube changes including a reduction in relying on pixels and cookies as it gravitates to cloud-based tracking.

Canadian Tire Carousel Ads

Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

Copied from Playback - Copied from Media in Canada - canadianMoneyShutterstock

Growth in global ad spend to slow in 2017: report

Despite growth decreasing overall worldwide, Canada’s market will increase marginally.

mobilePhonesShutterstock

Mobile to dominate consumption and ad spend by 2018: study

The newest numbers from eMarketer show a steady decrease in time spent on all media except for mobile — and ad spend is gradually becoming more proportionate.

tablet

Gen X loves wearables, tablets and traditional TV: study

Canadians between the ages of 35 and 49 share the best of both worlds, watching their TV on traditional sets, but buying more wearables than other generations.

facebookShutterstock

Facebook mobile revenue to hit $30 billion next year: study

New research by eMarketer predicts that 54% of the social media co’s ad revenue will come from outside the U.S. next year.

Luis

Luiz Braz joins AOL to assist programmatic development

The former manager for IPG Mediabrands’ tech unit will serve as the company’s head of platforms and publisher services for the Americas region.

mobileShutterstock

Not all millennials are created equal: study

A new MTM study shows that while people aged 18 to 34 unite in areas like smartphone use and OTT, Gen Y and Gen Z differ on tech tools like tablets and wearables.