Articles Tagged ‘mobile’

World Filters

Snapchat monetizes World Lenses, while Instagram jumps on the filter train

Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.

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Exploring Canadians’ video deal-breakers

A new state of the video industry study by AOL takes a deep dive into what turns Canadians off when it comes to online video.

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Weather and maps are more popular on smartphones than social: study

The MTM’s latest study found that weather apps reach nearly three quarters of all Canadians – but online video and audio are on the rise.

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Snapchat launches self-serve ad manager

The new Snapchat Ad Manager is currently in beta and will go live in Canada and other major markets in June.

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Tapped Mobile targets local campaigns with new partnership

Pairing with B2B ad tech platform Chalk Digital, Tapped is aiming to capture both small and medium businesses, as well as agencies putting more spend into location-based advertising.

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Facebook introduces its own stories feature

Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.

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Canada to fall out of top 10 ad-spend markets by 2019: report

While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.

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Facebook unveils new shoppable ad format

Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.

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Mobile targeting: Where’s the line between cool and creepy?

Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?

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Weather in the morning, streaming in the evening: How Canadians use their apps

A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.

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Ad-blocking, load times among top challenges for advertisers: study

AOL’s new state of the industry study on mobile video finds that time spent on mobile – and ad spend in the medium – is increasing.

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CIBC goes digital to engage with hockey fans

The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.

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Smartphones key for shopping, but still not for buying: study

Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.

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Growth in mobile, geotargeting fuels updates for Addictive Mobility

CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.

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Google adds cross-platform ad muting

The update is paired with YouTube changes including a reduction in relying on pixels and cookies as it gravitates to cloud-based tracking.