Articles Tagged ‘Molson Canadian’



How Molson has altered its music strategy

DigitalSponsorship

The beer brand and Vice have partnered to create a celebration of Canadian music with online content and a series of one-of-a-kind concerts.



Toronto Pan Am Games begin countdown to 2015

Sponsorship

Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.



Canada up for six Media Lions in Cannes

Awards

The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.



AToMiC shortlist: part five

AwardsExperiential

The fifth list of finalists reveals potential prize-takers in the experiential category.



Molson Coors planning Olympic-like activation at Pan Am Games

Sponsorship

The official beer and cider supplier is looking to create something similar to Vancouver 2010′s Molson Canadian Hockey House in Toronto in 2015.



Molson Canadian brings hockey players to the Big House

Experientialscreening-roomSponsorship

The beer brand extended its online content, bringing two rec league teams to play a game at Comerica Park ahead of last week’s NHL Bridgestone Winter Classic.



Molson goes the distance

Digitalscreening-roomTelevision

The beer brand is airing its longest-ever TV spot on Dec. 26 during the World Junior Hockey Championship.



Molson expands its Olympic support

Sponsorship

The beer company unveiled the athletes it will be supporting in Sochi, as well as plans to sell its Molson Canadian Victory Bottle in Canada during the Games.



Molson, Tim Hortons to sponsor Sportsnet reality series

Television

Four major Canadian brands will be marketed on multiple platforms as Rogers Media picks up the Canadian rights to the latest cycle of an NHL and HBO TV sports franchise.



Molson makes the sacrifice

DigitalSocialTelevision

The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.