Articles Tagged ‘Molson Canadian’
Molson, NHL and Sportsnet partner on VR program
The beer company has sponsored a series of six hockey games that will be broadcast in VR.
The top beer brands on Facebook and Twitter
Who’s got the best engagement, impact and responsiveness on the platforms, according to a new report from Engagement Labs.
Canada has three chances at Media Lions
Nominations have been announced for Media, Outdoor and PR, while Canada is shut out of Creative Effectiveness.
How Molson has altered its music strategy
The beer brand and Vice have partnered to create a celebration of Canadian music with online content and a series of one-of-a-kind concerts.
Toronto Pan Am Games begin countdown to 2015
Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.
Canada up for six Media Lions in Cannes
The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
Molson Coors planning Olympic-like activation at Pan Am Games
The official beer and cider supplier is looking to create something similar to Vancouver 2010′s Molson Canadian Hockey House in Toronto in 2015.
Molson Canadian brings hockey players to the Big House
The beer brand extended its online content, bringing two rec league teams to play a game at Comerica Park ahead of last week’s NHL Bridgestone Winter Classic.
Molson goes the distance
The beer brand is airing its longest-ever TV spot on Dec. 26 during the World Junior Hockey Championship.
Molson expands its Olympic support
The beer company unveiled the athletes it will be supporting in Sochi, as well as plans to sell its Molson Canadian Victory Bottle in Canada during the Games.
Molson, Tim Hortons to sponsor Sportsnet reality series
Four major Canadian brands will be marketed on multiple platforms as Rogers Media picks up the Canadian rights to the latest cycle of an NHL and HBO TV sports franchise.
Molson Canadian shows its pride
The beer brand has launched a pair of initiatives for Canada, including a revival of its “I Am Canadian” brand message.
Molson Canadian goes natural for Wheat
The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.