Articles Tagged ‘Molson Coors’

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Coors Light becomes MLB’s beer in Canada

Baseball may be America’s pastime, but the Molson Coors brand will build league-level experiences for fans this season.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.

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Molson Coors extends MLSE partnership

The beer company has signed a 10-year renewal of its partnership with MLSE, which will include a sponsored pub and a promise for more digital content.

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ICYMI: Torstar chief’s plea to MPs, Molson Coors begins agency review

In case you missed it: John Honderich’s speech to Canadian Heritage, Molson Coors’ agency RFP and CF Eaton Centre’s new digital board(s).

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ICYMI: Molson Coors goes country, Jones Media adds a site

In case you missed it: Molson Coors has signed on with CMT Music Fest, Jones Media is representing Tastemade and six companies have been charged for non-compliant telemarketing calls.

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World Cup of Hockey sponsor slate revealed

From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.

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TSN, Molson put pro spin on beer-league ‘sports’

The Coors Light Games on TSN targets young viewers more interested in zorb croquet than CrossFit.

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The thinking behind Molson Coors’ brainy TSN campaign

How the beer brand, sports network and MEC used brainwave research to develop its fantasy football campaign.

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The Verdict: Promo on the go for Mad Jack

Molson Coors is driving awareness for its newest product with geofencing and a game in Toronto’s taxis.

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Flights of fancy: Rickard’s and enRoute search for Canada’s favourite bar

The beer co and Air Canada’s in-flight magazine have partnered for a contest with hopes that partners, passengers and establishments will say cheers.

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Molson Coors planning Olympic-like activation at Pan Am Games

The official beer and cider supplier is looking to create something similar to Vancouver 2010′s Molson Canadian Hockey House in Toronto in 2015.

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Fall TV: Being upfront

Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.

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Coors Light gets extreme

The beer brand is the sponsor of Reebok’s Spartan Race and has launched its “Mountain Survival” program.

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Rickard’s introduces a summer brew

Rickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.