Articles Tagged ‘Molson’

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NBA Playoff season sparks national brand activations

Canadian activations range from prize packs to flights to rub shoulders with players at the NBA Awards.

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ICYMI: Sportsnet layoffs, Heineken’s new shop

In case you missed it: Sportsnet cancels morning news show, Heineken names a new creative shop and Touche makes the Warc 100.

matthew logue s e sponsorship group

One Last Thing: Matthew Logue on Olympic sponsorship success

The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.

olympics sochi megafon activation

Sochi will go down as the ‘clean’ Games: blog

Karine Courtemanche, president, Touche!, on missed marketing opportunities in Sochi and how Canada stood out as a brand.

Molson

Molson goes the distance

The beer brand is airing its longest-ever TV spot on Dec. 26 during the World Junior Hockey Championship.

MIC-REALHOUSEWIVES

Rouge Beauty expands salon network

The OOH option from Rouge Media Group is now in more than 600 locations in markets such as Calgary, Ottawa and Quebec.

TelusFanCup

Spotted! Telus brings fans into the action

How Telus built a “Fan Cup” with the help of a penny press and fans, and the strategy behind taking the Grey Cup Festival to the streets.

Hockey

Women are an untapped demo in hockey: study

The report shows that a high percentage of viewers are female and prefer to watch on the CBC as opposed to a larger male audience watching on TSN.

CoorsLightIcedT

Coors Light infuses its beer with Iced T

The first product line extension for the Molson brand will launch exclusively in Canada with a full-scale campaign targeting urban adults.

Budweiser

Labatt not giving up the NHL fight

The beer company, which added three new team sponsorships last week, is still battling to become the official beer of the league.