Articles Tagged ‘Mondelēz International’

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Sluggish global economy impacts media forecast

GroupM’s worldwide media and marketing report update sees slow recovery affecting its Dec. 2014 forecast with the impact being felt across global markets.

AMA conference

Partnerships the way forward for industry: panel

Agency heads, clients and analytics experts agreed that collaboration on digital is the way forward, at the ACA conference yesterday.

CDM MC FB Video Screen Grab

The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign

The Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.

Digitalvideo

Mondelez makes formal video commitment with Google

The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.

Billboard

COMB announces OOH growth, new directors

M2 Universal’s Elaine Lindsay and Mondelez International’s Julie Chan have signed on as directors as the OOH organization starts its 2014 mandate.