Articles Tagged ‘Mondelez’

Olympics

CBC announces 13 broadcast partners for PyeongChang

CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.

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ICYMI: Dynamic awarded for Danone campaign, Bell gets gifty with Crave

In case you missed it: Dynamic’s use of weather and traffic data has earned it a DailyDOOH Gala award, Bell Media is giving away gift packages for CraveTV and Videotron has partnered with Napster and Tidal.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

rio2016CBC

The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

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MAOY Silver: Starcom’s silver lining

With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.

Koodo

Tracking the TTC’s Wi-Fi network

A whistle stop look at the results so far and new opportunities for the ad-supported system.

Viewability_reporting

Mondelez partners with TubeMogul

Online video campaigns launched via the new Mondelez and TubeMogul partnership will be piloted in Canada and the US.

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Mondelez announces partnership with Facebook

The brand is shifting more money into digital and incorporating the social media site into the core of its media planning.

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MiC’s Most Clicked 2013: Oreo gives fans the One Direction treatment

A contest from the Mondelez brand around the pop group this summer (unsurprisingly) garnered big hits.

Alyson Walker

Mondelez joins team Canada

The COC’s executive director of partnerships, Alyson Walker, talks about the company’s first Olympic sponsorship, which includes integration on the CBC and an interactive app.