Articles Tagged ‘Monster High’

Mattel 20131114

Spotted! Mattel mixes shopping and play

The toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.

Monster High Activation - Scarborough Town Centre 2

Spotted! Monster High gets ghoulish in Toronto

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.