Articles Tagged ‘Montreal Canadiens’

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Tissot teams with Montreal Canadiens

The watchmaker dives into NHL hockey for its first Canadian sports team sponsorship.

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TVA ramps up its hockey campaign to build playoff anticipation

Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.

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BioSteel teams up with Habs for new sponsorship

The sports nutrition company’s relationship with the Habs dates back to its early days, and is now officially launching the product in Quebec with an official deal.

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Spotted! Intact breaks the ice

The insurance company has partnered with RDS on a ground-breaking OOH activation.

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Blame it on the Montreal Canadiens

Ad revenue was down across Quebecor’s media division during Q2 of this year.

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MasterCard brings ‘Priceless’ access to ACC

In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.

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Sportsnet inks regional TV deal for Montreal Canadiens games

The three-year agreement makes Rogers Media the official English language broadcaster for the team.

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Regional NHL schedules take shape

TSN will broadcast 140 games on its soon-to-be-launched channels, splitting regional Leafs games with Sportsnet Ontario.

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The top four sports brands in Canada

A new survey shows which teams are the most respected in Canada, with implications for companies looking to reach sports fans.

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RDS draws all-time record audience

The Canadiens’ game seven win attracted 2.5 million viewers, dominating the French-language primetime market.

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Habs draw over two million on RDS

The Montreal Canadiens game three win took more than 50% market share in Quebec during the broadcast.

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Degree teams with P.K. Subban for TV series

The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.

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Montreal sweeps Lightning to big numbers

The Canadiens pulled in more than 1.7 million viewers on average for Tuesday night’s NHL Playoff game.

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RDS to see audience double for Montreal Canadiens’ playoff push

Patrick Jutras, SVP of sales for Bell Media in Quebec, tells MiC about the sold-out sponsorships and plans for next year when the channel no longer has NHL rights in the province.

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Future Shop teams with the Montreal Canadiens

The company has partnered with the NHL team to target hockey fans and families with activations at the arena.