Articles Tagged ‘Mosaic’



Budweiser’s Red Light TV power play

ExperientialTelevision

A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.



How Vitaminwater has shifted its spend for 2014

Digitalscreening-roomTelevision

The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.



Spotted! Stella Artois hosts a Father’s Day pop-up

Experiential

The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.



AToMiC shortlist: part five

AwardsExperiential

The fifth list of finalists reveals potential prize-takers in the experiential category.



Rogers brings speed challenge to Cineplex

Experiential

The company is showing off the speed of its LTE mobile network with side-by-side download comparisons with competitors in movie theatres and Rogers stores.



Spotted! Microsoft brings Xbox One to Toronto

DigitalExperientialInteractiveSocial

The last stunt in the electronics co’s “One Source” campaign in Toronto was its biggest yet and included a battle between soldiers and barbarians and on-site sword lessons.



Spotted! Microsoft goes big with Xbox One

Experiential

The electronics co has put a giant replica game console in downtown Vancouver and is promising gamers prizes in exchange for them pledging their Xbox Gamertags.



Samsung urges consumers to take note

ExperientialPrintTelevision

The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.



Labatt unveils a new Budweiser brew

DigitalExperientialOut Of HomeTelevision

Budweiser Crown launches in Canada with the help of a multi-platform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.



Coca-Cola opens happiness with kindness

DigitalExperientialOut Of HomeSocialTelevision

On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.