Articles Tagged ‘Mosaic’


Spotted! What’s going on inside Stella Artois’ tent?

Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.

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Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.


Budweiser’s Red Light TV power play

A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.


How Vitaminwater has shifted its spend for 2014

The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.


Spotted! Stella Artois hosts a Father’s Day pop-up

The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.


AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

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Rogers brings speed challenge to Cineplex

The company is showing off the speed of its LTE mobile network with side-by-side download comparisons with competitors in movie theatres and Rogers stores.

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Spotted! Microsoft brings Xbox One to Toronto

The last stunt in the electronics co’s “One Source” campaign in Toronto was its biggest yet and included a battle between soldiers and barbarians and on-site sword lessons.

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Spotted! Microsoft goes big with Xbox One

The electronics co has put a giant replica game console in downtown Vancouver and is promising gamers prizes in exchange for them pledging their Xbox Gamertags.


Samsung urges consumers to take note

The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.