Articles Tagged ‘Mosaic’

genieDietCoke

Diet Coke launches social gifting with Twitter Canada

The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.

XBOX_QUANTUM_BREAK_APR07_2016_1167

Spotted! Microsoft’s frozen moment

Xbox promotes its newest game with an experience that’s paused in time.

stellaArtois

Spotted! What’s going on inside Stella Artois’ tent?

Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.

GArdiner OOH 8_19_15

Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

BudRedLight_TentCard_2ed_vFINAL

Budweiser’s Red Light TV power play

A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.

VitaminWater

How Vitaminwater has shifted its spend for 2014

The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.

StellaArtois

Spotted! Stella Artois hosts a Father’s Day pop-up

The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.

ATOMiC2011-300x169

AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

rogers blown away lte experiential

Rogers brings speed challenge to Cineplex

The company is showing off the speed of its LTE mobile network with side-by-side download comparisons with competitors in movie theatres and Rogers stores.

Ryse Son of Rome

Spotted! Microsoft brings Xbox One to Toronto

The last stunt in the electronics co’s “One Source” campaign in Toronto was its biggest yet and included a battle between soldiers and barbarians and on-site sword lessons.

Copied from strategy - XboxOne_Vancouver_2

Spotted! Microsoft goes big with Xbox One

The electronics co has put a giant replica game console in downtown Vancouver and is promising gamers prizes in exchange for them pledging their Xbox Gamertags.

GalaxyNote3withGear

Samsung urges consumers to take note

The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.

budweiser crown

Labatt unveils a new Budweiser brew

Budweiser Crown launches in Canada with the help of a multi-platform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.

coca cola kindness

Coca-Cola opens happiness with kindness

On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.

MAGNUM - Actor Joe Manganiello visits the Magnum Pleasure Store

Spotted! Magnum serves up pleasure

The Unilever-owned ice cream brand has opened its first-ever pop-up store in North America that allows visitors to create a custom Magnum ice cream bar.