Articles Tagged ‘Mosaic’
Spotted! BMO banks on wishes
For its bicentennial, the brand has unveiled a 17-foot “wish fountain” that merges the digital and physical world.
Diet Coke launches social gifting with Twitter Canada
The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.
Spotted! Microsoft’s frozen moment
Xbox promotes its newest game with an experience that’s paused in time.
Spotted! What’s going on inside Stella Artois’ tent?
Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.
Budweiser’s Red Light TV power play
A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.
How Vitaminwater has shifted its spend for 2014
The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.
Spotted! Stella Artois hosts a Father’s Day pop-up
The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
Rogers brings speed challenge to Cineplex
The company is showing off the speed of its LTE mobile network with side-by-side download comparisons with competitors in movie theatres and Rogers stores.
Spotted! Microsoft goes big with Xbox One
The electronics co has put a giant replica game console in downtown Vancouver and is promising gamers prizes in exchange for them pledging their Xbox Gamertags.
Samsung urges consumers to take note
The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.
Labatt unveils a new Budweiser brew
Budweiser Crown launches in Canada with the help of a multi-platform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.