Articles Tagged ‘MPG’

KevinJohnson

Kevin Johnson moves to MediaCom

Johnson is joining the c-suite at MediaCom, with Viki Alincy also moving to a new role at the GroupM agency.

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Havas Media merges MPG and Media Contacts

Kevin Johnson, SVP at Havas Media in Canada tells MiC what the news means for the agencies here.

TFO truck

TFO targets French and English speakers

The pubcaster’s new campaign with Lowe Roche builds on its rebrand earlier this year.

Nestle

Vibrating ads and GPS-tracked chocolate: MiC’s Global Tour

Mike Power at MediaCom and Elizabeth Brennan at MPG comment on controversial print ads in India, a real-life Willy Wonka campaign in the UK and the latest innovation in bar pick-ups.

TacoBell

Flying tacos and Good Samaritans: MiC’s Global Tour

This week’s tour includes feel-good campaigns with a dash of personalization from Alaska and Australia, with Meri Ward at MPG weighing in on the executions.

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Social transparency and ramping up mobile commerce

MPG Media Contacts Collaborative Alliance in Toronto saw presentations from execs at Dynamic Logic and Polar Mobile on changes in social and how to move forward in mobile.

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Next Media Stars: Laura Ritchie brings Evian to life in Toronto and Montreal

The MPG planner helped boost consumer awareness levels with “Live Young,” which just wrapped its second phase.

Baconize

MiC’s Global Tour: Bacon-wrapped websites and pizza-ordering magnets

Tim Beach from Cossette and Meri Ward from MPG give their thoughts on food and drink campaigns from brands in the US, UK and Dubai.

hotelsdotcom

Hotels.com clears things up

The online hotel destination rebrands and launches a national campaign aimed at making its services more transparent.

TV

TV chosen as top viewing screen: study

Canadians are traditionalists, preferring to watch shows on TV over mobile, tablet and computer according to the TVB study.

Activia

Activia makes fans famous

The Danone yogurt is giving each fan their 15 minutes with a new campaign.