MTM-OTM » Media in Canada

Articles Tagged ‘MTM-OTM’

erik-lucatero-543541-unsplash

The skinny on Canadian social media habits

According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.

Headphones

How Canadians consume radio

Online listeners are more likely to be plugged into other forms of digital audio.

tv_pic_

TV subscriptions still common, but shrinking: study

Rising popularity in fibre optic TV can’t quite offset drops in cable and satellite.

matt-wildbore-298433 (1)

How French and English Canadians’ media habits compare

The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.

sven-scheuermeier-106767 (1)

TV stays steady even as OTT rises: study

How do Canada’s various Anglophone markets differ in media use? The MTM’s latest study shows TV is the most consistent media.

newspaperShutterstock

Who is the modern Canadian news consumer?

A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.

BrokentelephoneShutterstock

Just who is the mobile-only Canadian?

Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.

Copied from Playback - Copied from Media in Canada - tvShutterstock

Most OTT users still subscribe to TV: study

Media Technology Monitor dives into OTT audiences, brands and platforms.

mobile, Instagram

Visible minorities watch less TV, but Snap more: study

The MTM’s latest study shows that Canada’s ethnic minorities tend to be younger, more urban and more fond of certain apps.

snapchat social video

Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

ilya-ilyukhin-262542

Spotify gaining in the battle for listeners: study

According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.

tommy-tong-131995

Streaming TV on smartphones saturating: study

A new study by the MTM found that streaming TV and SVOD services has remained unchanged from last year, and users would still prefer a larger screen.

sven-scheuermeier-106767 (1)

Skinny basic’s appeal is still slim: report

The MTM’s newest report shows that awareness of the offering is moderate, and it’s not winning back cord-cutters.

simon-abrams-286276

Streaming music services growing in popularity: study

Plus, despite the global reach of online radio, listeners still prefer local content.

nathan-shively-57964

Nearly one third of Canadians watch sports every day: study

A new study by the MTM also found that Canadians also have a significant appetite for amateur sports.