Articles Tagged ‘MTM-OTM’

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Traditional and digital TV subscribers still pirate: study

Canadians have a taste for piracy, but aren’t necessarily early adopters of new tech.

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Millennials: All about mobile, but still tuned into TV

The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.

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Gen X: Affluent, connected and traditional

They love tablets, still watch traditional TV and are often eager to try new tech, according to a new MTM report.

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How media consumption trends coast-to-coast

Atlantic Canadians love their TV, while Torontonians are more into mobile novelties.

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Not all media trust is equal: study

Traditional media is seen as more trustworthy, but skepticism varies across provinces and demographics.

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YouTube rules streaming audio: study

However, over a third of Anglophones use streaming services other than YouTube for music and podcasts.

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Big sports fans are big TV consumers: study

Cord-cutting rates are slower among those who watch sport every day.

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E-sports consumption is still a niche: study

Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.

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Podcast listeners are young, rich and educated: study

While the medium is on the rise, the MTM notes that the Francophone market could be missing out.

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The skinny on Canadian social media habits

According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.

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How Canadians consume radio

Online listeners are more likely to be plugged into other forms of digital audio.

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TV subscriptions still common, but shrinking: study

Rising popularity in fibre optic TV can’t quite offset drops in cable and satellite.

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How French and English Canadians’ media habits compare

The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.

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TV stays steady even as OTT rises: study

How do Canada’s various Anglophone markets differ in media use? The MTM’s latest study shows TV is the most consistent media.

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Who is the modern Canadian news consumer?

A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.