Articles Tagged ‘MTM-OTM’

pexels-photo-607812

Not all media trust is equal: study

Traditional media is seen as more trustworthy, but skepticism varies across provinces and demographics.

pexels-photo-374866

YouTube rules streaming audio: study

However, over a third of Anglophones use streaming services other than YouTube for music and podcasts.

unnamed (6)

Big sports fans are big TV consumers: study

Cord-cutting rates are slower among those who watch sport every day.

sean-do-782269-unsplash

E-sports consumption is still a niche: study

Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.

aaron-burden-330165-unsplash

Podcast listeners are young, rich and educated: study

While the medium is on the rise, the MTM notes that the Francophone market could be missing out.

erik-lucatero-543541-unsplash

The skinny on Canadian social media habits

According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.

Headphones

How Canadians consume radio

Online listeners are more likely to be plugged into other forms of digital audio.

tv_pic_

TV subscriptions still common, but shrinking: study

Rising popularity in fibre optic TV can’t quite offset drops in cable and satellite.

matt-wildbore-298433 (1)

How French and English Canadians’ media habits compare

The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.

sven-scheuermeier-106767 (1)

TV stays steady even as OTT rises: study

How do Canada’s various Anglophone markets differ in media use? The MTM’s latest study shows TV is the most consistent media.

newspaperShutterstock

Who is the modern Canadian news consumer?

A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.

BrokentelephoneShutterstock

Just who is the mobile-only Canadian?

Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.

Copied from Playback - Copied from Media in Canada - tvShutterstock

Most OTT users still subscribe to TV: study

Media Technology Monitor dives into OTT audiences, brands and platforms.

mobile, Instagram

Visible minorities watch less TV, but Snap more: study

The MTM’s latest study shows that Canada’s ethnic minorities tend to be younger, more urban and more fond of certain apps.

snapchat social video

Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.