Articles Tagged ‘MTM’

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Who are Canada’s ‘four screen’ Anglophones?

The report, “Four Screen Anglophones,” looks at how the English-speaking Canadian market utilizes multi-screens.

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How Canadians consume radio

Online listeners are more likely to be plugged into other forms of digital audio.

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Siri reigns, but Google Home catching up among virtual assistants: report

Although still gaining traction amongst Canadians, Apple’s Siri is the most popular virtual assistant, according to the report.

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MTM reports uptick in cable cutting

In a survey among Anglophones, 73% said they were paying for cable, satellite or fibre optic – down from 78% last year.

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TV subscriptions still common, but shrinking: study

Rising popularity in fibre optic TV can’t quite offset drops in cable and satellite.

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How French and English Canadians’ media habits compare

The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.

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MTM tracks media, tech use among age groups

A large-scale survey of boomers, seniors and millennials paints a picture of how media is adopted by English-speaking Canadians.

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TV stays steady even as OTT rises: study

How do Canada’s various Anglophone markets differ in media use? The MTM’s latest study shows TV is the most consistent media.

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Who is the modern Canadian news consumer?

A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.

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Just who is the mobile-only Canadian?

Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.

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Most OTT users still subscribe to TV: study

Media Technology Monitor dives into OTT audiences, brands and platforms.

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Visible minorities watch less TV, but Snap more: study

The MTM’s latest study shows that Canada’s ethnic minorities tend to be younger, more urban and more fond of certain apps.

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Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

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Spotify gaining in the battle for listeners: study

According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.

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Streaming TV on smartphones saturating: study

A new study by the MTM found that streaming TV and SVOD services has remained unchanged from last year, and users would still prefer a larger screen.