Articles Tagged ‘MTM’

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Torontonians over-index on tablets, Montrealers love online video: Study

The MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.

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Binge-watching isn’t just for millennials: study

The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.

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Anglophones dominate in smartphone ownership and online video: study

English speakers also spend an average of six more hours online per week than their French-speaking counterparts.

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Boomers love traditional TV, but OTT penetration is strong: study

While the 50 to 70 demographic doesn’t exactly outpace its younger counterparts in social networking, more than half are using it in some capacity – especially Facebook.

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Podcast listening continues to rise: MTM

Thought to have plateaued a couple years ago, the platform has seen a resurgence in recent years according to new research.

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Canadians’ number-one music streamer is YouTube: study

A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.

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Netflix growth undaunted by local competitors: study

Despite the low price point of the service, there’s still a positive correlation between household income and subscription rates.

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Gen X loves wearables, tablets and traditional TV: study

Canadians between the ages of 35 and 49 share the best of both worlds, watching their TV on traditional sets, but buying more wearables than other generations.

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Not all millennials are created equal: study

A new MTM study shows that while people aged 18 to 34 unite in areas like smartphone use and OTT, Gen Y and Gen Z differ on tech tools like tablets and wearables.

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Live TV is still king: study

While time spent on SVOD and OTT platforms has doubled since 2013, 82% of television minutes watched still come from appointment-style viewing.

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Social media use may have peaked: study

Plus, while Facebook remains the most popular social network, its users tend to spend less time online than users of sites like Reddit.

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Broadcasters rule, but news aggregators rising: study

The Media Technology Monitor’s annual report on news consumption also outlines how wealthier, better-educated Canadians differ from the rest.

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Do Canadians know if they’re watching online TV?

MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.

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Profiling heavy sports consumers: MTM

TSN is the most popular channel for sports viewing, according to new numbers from MTM.

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Are rabbit ears cool again?

Millennials and those living in urban areas are driving the jump in antenna use, according to new numbers from Media Technology Monitor.