Articles Tagged ‘MTM’

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VR is still a niche in Canada: study

A study from MTM found that VR use and ownership are still relatively low, and users are mainly young, affluent and tech-savvy.

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Weather and maps are more popular on smartphones than social: study

The MTM’s latest study found that weather apps reach nearly three quarters of all Canadians – but online video and audio are on the rise.

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Growth in OTT may have led to a peak in high-definition receivers: study

Meanwhile, high-definition TV sets are so popular, even one quarter of “tuned-out” Canadians own them. But the same cannot be said for Ultra HD.

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Cable in decline, but still the number-one TV delivery method: study

Three quarters of Canadians still pay for TV in some form and most prefer cable. But fibre optic share is steadily rising.

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Canadian internet connections have reached saturation: study

A new study by the MTM shows that for the first time in two decades, home internet connections and rates of internet use have gone down.

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Wearable growth slowed by lagging interest in smart watches: study

A new eMarketer study found that global shipments for fitness trackers are healthy, but the market has not been boosted by the advent of the Apple Watch as previously expected.

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Has new media changed seniors’ love of TV and print?

New research from MTM also shows older English speakers use tablets over smartphones.

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Torontonians over-index on tablets, Montrealers love online video: Study

The MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.

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Binge-watching isn’t just for millennials: study

The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.

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Anglophones dominate in smartphone ownership and online video: study

English speakers also spend an average of six more hours online per week than their French-speaking counterparts.

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Boomers love traditional TV, but OTT penetration is strong: study

While the 50 to 70 demographic doesn’t exactly outpace its younger counterparts in social networking, more than half are using it in some capacity – especially Facebook.

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Podcast listening continues to rise: MTM

Thought to have plateaued a couple years ago, the platform has seen a resurgence in recent years according to new research.

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Canadians’ number-one music streamer is YouTube: study

A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.

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Netflix growth undaunted by local competitors: study

Despite the low price point of the service, there’s still a positive correlation between household income and subscription rates.

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Gen X loves wearables, tablets and traditional TV: study

Canadians between the ages of 35 and 49 share the best of both worlds, watching their TV on traditional sets, but buying more wearables than other generations.