Articles Tagged ‘MTM’

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More smartphones, more streaming: report

With 75% of the Anglophone population using smartphones, consumption of audio and video content on those devices is also up.

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Apple still rules on tablets: MTM

According to new numbers, income is the driving force behind tablet ownership, with iPads holding the lion’s share of the market.

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Second screeners are also content creators

Over half of English Canadians have participated in some form of second-screen interaction, according to new numbers from MTM.

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Three-quarters of Anglo-Canadians multitask while watching TV: study

According to new numbers from MTM, 56% of heavy multitaskers are in the 18 to 34 demographic.

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Cable losing share in TV services battle

Telcos continue to make inroads, while the number of people who are tuning out keeps rising, finds new research from Media Technology Monitor.

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One-tenth of Canadians are watching TV online

That stat is up from 6% last year, and other information from the latest MTM report.

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Drawing the line between Gen Z and Y: MTM

The report uncovers device usage and media consumption for the two groups between the ages of 18 and 34.

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Visible minorities overindex in smartphone use: MTM

They are also spending more time online and utilizing the second screen more than the average Canadian, according to a new report.

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Who are the multi-screeners?

A new report from MTM says 17% of all Canadian internet users have four screens on the go, up from 3% two years ago.

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Profile of a binge watcher

They’re young, high-income and more than half have children at home, according to new research from MTM on people who marathon view content.