Articles Tagged ‘MTM’

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Diving deep into boomers’ media consumption habits

An MTM study shows that boomers are fast adopters of new media, while still retaining certain traditional habits.

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Forget the cable cord, has your target cut the landline?

New numbers from MTM finds the growing group has some distinct media consumption habits.

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Are seniors likely to cut the cable cord?

An MTM report shows how this non-digitally native Anglophone Canadian demo has responded to technology in its media consumption.

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Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.

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Breaking down the millennials: MTM

Those in Gen Z are more likely to have a smartphone and use Snapchat, Tumblr and Reddit than those in Gen Y, according to new numbers.

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Online news gains ground: MTM

How news consumption is changing for Canadians, and where newspapers fit into the equation.

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69% of Canadians watch YouTube content monthly: MTM

According to new numbers, one in three viewers on the streaming platform watch content at least once every week.

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Younger Francophones watching more English TV: report

Digitally savvy younger Francophone viewers watch more English-language content than average, and spend more time watching online TV.

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More smartphones, more streaming: report

With 75% of the Anglophone population using smartphones, consumption of audio and video content on those devices is also up.

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Apple still rules on tablets: MTM

According to new numbers, income is the driving force behind tablet ownership, with iPads holding the lion’s share of the market.

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Second screeners are also content creators

Over half of English Canadians have participated in some form of second-screen interaction, according to new numbers from MTM.

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Three-quarters of Anglo-Canadians multitask while watching TV: study

According to new numbers from MTM, 56% of heavy multitaskers are in the 18 to 34 demographic.

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Cable losing share in TV services battle

Telcos continue to make inroads, while the number of people who are tuning out keeps rising, finds new research from Media Technology Monitor.

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One-tenth of Canadians are watching TV online

That stat is up from 6% last year, and other information from the latest MTM report.

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Drawing the line between Gen Z and Y: MTM

The report uncovers device usage and media consumption for the two groups between the ages of 18 and 34.