Articles Tagged ‘MuchMusic’

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(Still) intimate and interactive: MuchMusic at 30

A tribute to MuchMusic’s 30-year tradition of media innovation and reinvention.

Trevor Doerksen

Mobovivo brings second-screen apps to Quebec

Mobovivo’s CEO Trevor Doerksen talks to MiC about the company’s partnership with Montreal’s Turbulent Media.

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Big Brother Canada dominated Canadian social TV in Q1: report

The domestic version of the reality series (pictured) amassed more than 116 million impressions and 120,000 interactions, according to a study by Seevibes and Evolumedia.

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MuchMusic goes digital to promote MMVAs

The Bell-owned property is leveraging YouTube and the popularity of co-host Psy to promote the upcoming awards show.

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MuchMusic unveils sponsor lineup for 2013 MMVAs

Joining the awards show this year is Wonka’s Nerds candy brand, which will host a contest allowing consumers to customize their MMVA experience.

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MuchMusic launches VJ Search with Garnier Fructis

The brand, which is launching its new Fructis Fruit Sensation product line, will be the presenting sponsor of the competition and activate with a branded tour bus.

Coca-Cola Covers

MuchMusic reprises Coca-Cola Covers

The competition has grown, with prize partner Sony Music offering the winner an exclusive recording agreement.

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No more The L.A. Complex for MuchMusic

Bell Media confirmed Monday it will not be ordering more episodes of the homegrown soap.

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MuchMusic expands event footprint

Bell Media’s director of brand partnerships tells MiC about the sponsors for the Big Jingle and the additional events it plans on adding in 2013.

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Partners for Mental Health calls BS

The latest campaign from the organization targets 15- to 21-year-olds with online, TV and in-cinema spots.

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York University looks to the future

The Toronto university is rolling out a new look across multiple platforms, as well as launching a social media contest with MuchMusic.

Alex Urosevic/MUCHMusic

MuchMusic’s big holiday bash

The channel will hold its first winter music concert at the Air Canada Centre, and has partnered with Live Nation to provide advertisers with on-site marketing opps.

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Fall TV: Net-working

How TV’s big network brands, including Rogers, Shaw and Bell, are connecting with today’s consumers.

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MuchMusic gives out social rewards

The channel has posted results from the first month of its MuchCloser program that rewards viewers for visiting its site.

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Coca-Cola Covers expands for year two

The contest, which is put together with MuchMusic, is upping the stakes for this year’s big winner.