Articles Tagged ‘National Post’

Postmedia classifieds

Postmedia, Kijiji merge online auto classifieds

The publisher and the local classifieds site will offer car dealers an opportunity to showcase vehicles on their lots through a new banner ad unit.

Newspaper

Globe and Post paid circulation down: ABC

The two papers both saw paid circulation dip according to the report, which measured differences from the end of September in 2011 and 2012.

money1

Postmedia reports losses for fourth quarter

A decrease in print advertising, largely in classifieds, and print circulation were the biggest factors behind the dip.

CBCNewsCOPA

The CBC brings home the online hardware

Leading the way with six golds, the pubcaster’s digital properties took the most top prizes at last night’s Canadian Online Publishing Awards.

Newspaper

National Post merges sections

Beginning today, the Sports and Arts & Life, as well as Post Toronto and Weekend Post, are being combined and some Financial Post content will be removed.

Nationalpost

National Post’s cross-media audience surges

The Postmedia-published title reports big gains for its social and digital audiences in its 2012 Consolidated Media Report.

LCBO image 2

LCBO sets its sights online for Wine Country Ontario

Research has shown that consumers are talking about wine on the web, and so the liquor board decided to change things up with a primarily digital campaign to promote the tourism co.

Post Arcade

The National Post’s hunger for games

The publication’s FP Tech Desk is introducing the gaming market to its new vertical, Post Arcade, and is offering unique ad opps.

Fahsion's Night Out

MasterCard sponsors Fashion’s Night Out

The credit card co is sponsoring Canada’s first FNO event that aligns with its efforts to support local shopping.

Pfaff_TweetRace_Poster2

Pfaff Auto starts a Twitter race

The auto company is rewarding avid Twitter users with the chance to win a 2013 Audi A4 if they rack up an additional 2,500 followers.

Toyota Venza

Toyota shortens creative to lengthen reach

For its 2013 Venza campaign, the auto brand is airing three different 10-second ads during a single commercial break.

magazine

Leadership changes at Hello! Canada and Flare

Lisa Tant becomes publisher at Hello! Canada, while Miranda Purves joins Flare as editor.

Nissan Layar Ad

Nissan adds digital life to Postmedia dailies

An augmented reality print execution for the auto brand was placed in newspapers today, alongside editorial content about the technology.

Launchpad_Hyundai_open windowshade

Postmedia introduces Launch Pad

The new advertising program allows clients, like Hyundai, to execute a takeover of the media co’s assets for one day.

Newspaper

Newspaper outlooks remain positive

MiC speaks with the Globe and Mail, Toronto Star and National Post about 2011 readership gains in different markets and demographics.