Articles Tagged ‘Naveed Ahmad’

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Pelmorex acquires Addictive Mobility

The deal is part of Pelmorex’s strategy to establish itself as a company rooted in big data, analytics and insights.

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Addictive Mobility rethinks its executive operations role

La Presse’s Shannan LaMorre joins a mobile ad tech firm in growth mode.

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Addictive Mobility makes moves in Montreal

The hiring of TC Media’s Alexandre Rouleau is a crucial part of reaching out to agencies in the French market.

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Addictive Mobility launches EngageFront

The in-app mobile advertising platform has rolled out a new self-serve ad buying technology.

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Addictive Mobility focuses on apps with new launch

The company has launched Constellation mDMP, a fully dedicated mobile in-app data management platform.

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Addictive Mobility pilots in-app re-targeting tech

The mobile-focused DSP’s CEO Naveed Ahmad on the launch, which he says is the first step in its move toward becoming a “hardcore tech company.”

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Addictive Mobility to open West Coast office

Tim Mason will lead the new Vancouver-based sales team to reach regional brands with smaller agencies ready to move into mobile.

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Addictive Mobility launches interstitial video ads

The company just wrapped the first campaign with the unit, bringing interstitial ads to its clients for the first time.

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Top takeaways from the Mobile World Congress: blog

Neil Sweeney from Juice Mobile and Naveed Ahmad at Addictive Mobility gives MiC CEO-level insight from the show floor in Barcelona.

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Video drives mobile post-click engagements: Addictive Mobility

A year-end report from the mobile advertising platform shows 82% of post-click interactions come from embedded video, while social media drives only 13%.