Articles Tagged ‘NBC’
Industry reaction to new Facebook launch
UM’s Matt Ramella and Ignition Factory’s Nick Barbuto analyze the potential of Instant Articles, the new publisher-friendly release from Facebook.
Upfronts 2015: NBC adds drama for fall
Carolyn Froude, director at Maxus, rounds-up the new shows, including why she sees good things for Blindspot.
NBC renewals offer sneak peek at fall skeds
CTV and Global each have multiple returning dramas, thanks to NBC bringing back shows like The Blacklist (pictured) for another season.
Yahoo saves Community
Cancelled by NBC, the quirky sitcom will return to free, ad-supported Yahoo Screen this fall with a 13-episode season.
Upfronts 2014: NBC’s plans to stay on top
Bailey Wilson, director of investment at UM Canada on the hits and misses in the US broadcaster’s relatively stable fall schedule.
Digital spinoffs of popular primetime shows debut during Olympics
NBC launches multiple web series creatively linked to four of its shows that will stream on YouTube and NBC.com.
NHL’s Winter Classic a power play for brands, fans
The event hosted the largest-ever audience for an outdoor NHL game, and drew sponsorship plays from companies including Scotiabank, Honda and MillerCoors.
We Are Men gets axed: Fall TV
Elsewhere, Marvel’s Agents of S.H.I.E.L.D. and The Blacklist have been picked up for full seasons, while Fox’s Sleepy Hollow nabbed a second season run.
Comic-Con Blog: TV comes alive on the streets of San Diego
Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.
Alles on NBC’s new season: blog
Mindshare’s Lina Alles’ top picks (Sean Saves the World, The Blacklist, Dracula) from the network’s fall upfront.
Wilson’s picks at Fox: blog
The UM director of investment says she likes the chances for Fox’s new Tuesday comedies as she takes in the new shows from the first day of presentations in NYC.