Articles Tagged ‘Netflix’

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Traditional TV thrives and Netflix lags in French Canada: study

A new eMarketer study found that the gap between digital and traditional media consumption is far more significant in Quebec than it is elsewhere – and ad spend reflects that.

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Traditional TV subscriptions still out-perform OTT tenfold: study

A new report by Convergence Research found that even though TV subscriber revenue is on a steady decline, the revenue from OTT doesn’t come close to touching TV.

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Canadians consume more digital (and block more ads) than most: study

GroupM’s annual Interaction report found that digital media is taking up more of Canadians’ time, but the country is also above-average in ad-blocker penetration.

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Slow load times tops list of turn-offs for viewers: study

With Canada’s online video ad spend expected to increase over the next two years, advertisers still face the challenge of impatient viewers.

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Binge-watching isn’t just for millennials: study

The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.

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Netflix growth undaunted by local competitors: study

Despite the low price point of the service, there’s still a positive correlation between household income and subscription rates.

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Blog: OTT video taking over in Canada?

MediaCom Canada’s CCO Michael Neale says regardless of the outcome of today’s FCC vote in the U.S., OTT video will remain on the outskirts of Canadian media.

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Spotted! Netflix flaunts Escobar’s millions

The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.

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Spotted! Netflix dares commuters to pick up the phone

The online streamer’s OOH execution in TTC stations seeks to build interest in upcoming horror series Stranger Things .

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Trekking toward pick-and-pay

Behind Bell Media’s big Star Trek win and why high-profile deals and international relationships matter more than ever in TV today.

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Bell Media nabs Canadian TV, SVOD rights for Star Trek

Canada is just one of two countries internationally where the Toronto-shot series will air outside of Netflix’s exclusive SVOD rights.

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The Canadians doing TV their way: MTM

Details on the 10% of Canadians that are watching TV content without paying for a traditional package.

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Spotted! Daredevil starts a fight

A billboard promoting the new season of the Netflix show will evolve as viewers talk about the characters on social media.

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Nearly half of English Canadians watch Netflix: MTM

That figure is up from 21% in 2012, according to a sneak peek of the research org’s fall report.

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ICYMI: CTV’s big bang, AOL’s Natoli awarded

In case you missed it: The Big Bang Theory brought in record ratings, AOL Canada’s Marla Natoli was awarded and Netflix is now available around the world.