Articles Tagged ‘Newad’

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ICYMI: comScore expands mobile reporting, Newad wins two

In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.

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New company makes DOOH programmatic

Launched by former Newad employees, Campsite is currently testing its self-serve platform with Cadreon and Zenith.

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Newad blows out 21 candles

The OOH company’s founder and CEO Michael Reha on the changing industry and how his team is ringing in its birthday year.

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Oboxmedia acquires Newad’s digital assets

CEOs at both companies tell MiC how the deal will strengthen their positions in the market.

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Newad and Zoom Media swap and refocus

The indoor advertising cos have exchanged properties to enhance targeted offerings to brands.

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Go native to dodge adblockers

Did you know adblockers are the most downloaded web browser plugin? Martine Desjardins, EVP of web, publishing and content at Newad on whether marketers should be hitting the panic button.

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Newad to quadruple size of digital network by 2016

The OOH company is bringing a $10 million investment to its digital network, expanding the total number of boards to 4,000.

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Canadian Women’s Foundation shines light on human trafficking

The organization is aiming to get people involved in the issue with its new cross-platform and interactive campaign.

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Newad selected to promote Rogers Cup

The company is launching a summer-long campaign that aims to provide a comprehensive tennis experience that goes beyond the tournament.

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Newad to bring indoor ads to over 200 Cara restaurants

The advertising network will install 2,400 boards in Kesley’s, Montana’s and Milestones locations by the end of the year.

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Pressboard to connect brands and publishers

The new ad platform seeks to connect brands with their ideal match in publishers through its sponsorship marketplace.

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Newad launches French maternity blog

TPLmoms.com, a mom-centric spinoff of the Ton Petit Look lifestyle site, targets urban Quebec mothers.

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Newad names new business development director for Eastern Canada

Genevieve Roy on her return to the company, favourite word and the jargon she hopes to never hear again.

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The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.

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Nightlife relaunches with native advertising

The Newad property has also added responsive design to optimize cross-platform performance for advertisers and users.