Articles Tagged ‘next media stars’

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Next Media Stars: Jacquie Albrecht drives metrics forward

The Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.

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Next Media Stars: Rick Kusch scores new beer moments

The UM media strategy supervisor is activating the moment between when a goal is scored and fans jump out of their seats with Budweiser Red Lights.

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Next Media Stars: Katey Beaudry crafts a new telco strategy

The communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.

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Next Media Stars: Charland remixes online for Loto-Quebec

The strategic digital planner at Carat makes interesting use of online video to promote a game that’s played in-store.

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Next Media Stars: Walton and Whiffen’s Young Lions nod

The pair from Media Experts won the Globe and Mail Young Lions honour for their YMCA community-building plan that focuses on face-to-face interaction.

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Next Media Stars: Devyn Perry makes TD front page news on Family Day

The Starcom strategy supervisor worked with the Toronto Star to put together a customized ad campaign linked to editorial.

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Next Media Stars: Laura Ritchie brings Evian to life in Toronto and Montreal

The MPG planner helped boost consumer awareness levels with “Live Young,” which just wrapped its second phase.

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Next Media Stars: Bailey Wilson recruits parents to share the joy with Johnson’s

UM’s manager of broadcast investments used social media to connect with families, generating content that will be integrated into a cross-platform campaign.

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Next Media Stars: Jennifer Sawula

The MediaVest strategy supervisor talks about standing out from the airport advertising pack.

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Next Media Stars: Fatima Hyder

The Mindshare manager of invention talks about matching clients and campaigns.

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Next Media Stars: Jen Donaldson

The account planner at Halifax-based Time + Space Media talks lean budgets and long timelines for the Canada Games.