Articles Tagged ‘NFC’
Spotted! Sport Chek launches retail lab
DigitalMobileFGL Sports CMO Duncan Fulton tells MiC about the new store, and the brand’s plans to innovate in the mobile space.
Samsung pumps up the music
MobileThe electronics co’s latest OOH campaign uses NFC technology to give consumers a new song to download every week.
NFC trend shows promise for advertisers
MobileGauge Mobile Solutions shares the latest report on the technology, which suggests it will open up significant OOH, POS and print ad opportunities.
Astral street furniture gets digital
Out Of HomeThe OOH media co has launched 30 new digital columns in downtown Montreal, with Telus having booked all of the ad inventory for the next few weeks.
Spotted! Subaru heats up Queen St.
ExperientialOut Of HomeThe car co is finishing its BRZ launch campaign with a street-level execution in Toronto.
From NFC to measurement changes: OOH innovations
Out Of HomeZoom Media adds Nielsen metrics to networks, and Astral introduces NFC and Visual Optimization tools.
Best New Product Awards tap into NFC
Out Of HomeThe CPG awards program is the first in market to use Newad and Astral OOH’s Near Field Communication (NFC) tech.
