Articles Tagged ‘NHLPA’

GatoradeNHL

Pepsico renews NHL, NHLPA sponsorship

A 12-year partnership continues as the snack-maker stays entrenched in sports.

worldCupofHockeyFanVillage

World Cup of Hockey to hit Toronto streets

A fan festival and jersey ads are among the activations coming to next month’s tournament.

hockeyShutterstock

Rogers bets World Cup of Hockey will beat World Juniors

Sportsnet president Scott Moore is betting the tournament will post top numbers in 2016, when it returns with Rogers and TVA as exclusive rights holders in Canada.

Bud NHL

Budweiser signs multi-season agreement with NHLPA

The deal will allow the beer brand to leverage the organization’s trademarks, as well as NHL players, in its traditional and experiential activations.

KraftHockeyGoesOn

Kraft partners with TSN and RDS

The company has announced an exclusive media partnership for the Kraft Hockey Goes On program.

KraftHockeyGoesOn

Kraft Canada alters its hockey strategy

The brand has cancelled its Hockeyville program due to the NHL lockout and has launched Kraft Hockey Goes On in its place.

Sportsnet

Sportsnet petitions for the love of hockey

The sports channel played an impromptu game of hockey inside a Toronto mall to promote its online petition to bring back the game.

hockeyville

Kraft Hockeyville is on the hunt again

The competition that has communities vying for the title of most passionate hockey town is back with some changes.