Articles Tagged ‘Nick Barbuto’

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Advocates vs. influencers and other Atomicon takeaways

A grab bag of wisdom from Atomicon’s presenters.

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The uncertain future of Amazon Echo ads

Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.

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Are YouTube’s new safeguards enough to clear up the controversy?

Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?

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Revving up for VR executions

As VR enters the mainstream, media agencies are examining how the new tech can work for clients.

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Industry reaction to new Facebook launch

UM’s Matt Ramella and Ignition Factory’s Nick Barbuto analyze the potential of Instant Articles, the new publisher-friendly release from Facebook.

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Next-gen media trends to track

From photo-luminescent OOH displays to cameras that talk, Nick Barbuto, managing director of OMD’s Ignition Factory, has the latest innovations in the space.

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The potential for podcasts

Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.

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Next-gen media trends to track

From the newest robots to making data actionable, Nick Barbuto, managing director of OMD’s Ignition Factory, has the five latest innovations in the space.

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Home of the brave: are Canadian marketers ready for Vice?

The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.

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MAOY Gold: OMD turns up the heat on tech

A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.

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Can streaming services hit a high note?

OMD’s Nick Barbuto and Touche!’s Emily Malloy-Manuel on audience and brand potential for the services, as Spotify gears up for its Canadian launch.

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OMD hires Barbuto for new launch

The agency is bringing Ignition Factory to Canada, with Nick Barbuto and Sean Dixon leading the new launch from its Toronto office.

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Social TV: the industry weighs in

Media execs Nick Barbuto of Cossette and Katie Atkinson of Aegis talk to MiC about the merger of social media and TV viewing.