Articles Tagged ‘Nielsen’

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What’s the state of the digital nation?

Matters keeping the industry on its toes – from brand safety to narrowing targets – were addressed at IAB’s annual event.

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Influencers strong on engagement: study

A new Canadian survey from Nielsen suggests Instagram images and Boomerangs keep people hooked better than traditional video, but video drives stronger awareness.

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Mobile campaigns more likely to hit targets: study

Canada is middling in terms of how many campaigns hit their target audience, but success rates are improving over time.

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Smartphones key for shopping, but still not for buying: study

Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.

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Snapchat update brings mobile closer to TV

One month after Snap paired with Turner to offer weekly episodic content, it’s also added Nielsen digital measurement for its ads.

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Study identifies two target groups for Cancon

Who’s most likely to watch Canadian content? A new report identifies the viewers who producers and distributors should be eyeing.

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Nielsen partners with Pathmatics for enhanced digital ad tracking

The measurement company has partnered with Pathmatics to map out the direct routes ads are sold through.

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Environics Analytics buys Nielsen’s location and site solutions

The acquisition gives expands the Toronto-based co’s reach in the North American market for location-based services.

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How Canadians listen to their favourite tunes: report

The 2016 music report from Nielsen shows the move in consumption towards mobile, and an increase in interest in experiential events.

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Mobile delivers the best on-target rate: Nielsen

The measurement body’s digital ad ratings report shows how numbers shift by vertical and are impacted by campaign size and mode of delivery.

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Nielsen beefs up on sports intel

The measurement company has strengthened its sports portfolio while adding on the ability to measure brand exposure.

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Creating killer branded content: Five lessons from BCON Expo

From working with influencers to taking cues from TV pilots, here are some key takeaways.

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Click-through rates still a thing

Research from the ACA and Nielsen shows that marketers are still using the metric despite its inability to measure campaign success.

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TV’s loss is digital video’s gain: Nielsen

A new white paper from the organization in partnership with the ACA shows a relationship between drops in spend on TV and increases on digital video.

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Environics acquires select Spectra services from Nielsen

The move boosts the analytics firm’s offering to CPG and grocery retailers.