Articles Tagged ‘Nielsen’

snapchat social video

Influencers strong on engagement: study

A new Canadian survey from Nielsen suggests Instagram images and Boomerangs keep people hooked better than traditional video, but video drives stronger awareness.


Mobile campaigns more likely to hit targets: study

Canada is middling in terms of how many campaigns hit their target audience, but success rates are improving over time.


Smartphones key for shopping, but still not for buying: study

Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.

Stories Home 3 Snapchat Live Stories June 6

Snapchat update brings mobile closer to TV

One month after Snap paired with Turner to offer weekly episodic content, it’s also added Nielsen digital measurement for its ads.

Copied from Playback - shutterstock_film exhibition

Study identifies two target groups for Cancon

Who’s most likely to watch Canadian content? A new report identifies the viewers who producers and distributors should be eyeing.


Nielsen partners with Pathmatics for enhanced digital ad tracking

The measurement company has partnered with Pathmatics to map out the direct routes ads are sold through.


Environics Analytics buys Nielsen’s location and site solutions

The acquisition gives expands the Toronto-based co’s reach in the North American market for location-based services.


How Canadians listen to their favourite tunes: report

The 2016 music report from Nielsen shows the move in consumption towards mobile, and an increase in interest in experiential events.

Canada advertising cloud

Mobile delivers the best on-target rate: Nielsen

The measurement body’s digital ad ratings report shows how numbers shift by vertical and are impacted by campaign size and mode of delivery.


Nielsen beefs up on sports intel

The measurement company has strengthened its sports portfolio while adding on the ability to measure brand exposure.

Copied from strategy - BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo

From working with influencers to taking cues from TV pilots, here are some key takeaways.


Click-through rates still a thing

Research from the ACA and Nielsen shows that marketers are still using the metric despite its inability to measure campaign success.


TV’s loss is digital video’s gain: Nielsen

A new white paper from the organization in partnership with the ACA shows a relationship between drops in spend on TV and increases on digital video.

Copied from strategy - shutterstock_139362860-623x350

Environics acquires select Spectra services from Nielsen

The move boosts the analytics firm’s offering to CPG and grocery retailers.


Vividata launches with inaugural study on newspapers, magazines

An industry-led collaborative study shows that Canadians across ages love to read and are embracing the experience across print and digital platforms.