Articles Tagged ‘Nike’

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2016 AToMiC Awards winners revealed

Check out the disruptors, creators and shifters whose ideas took off.

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Spotted! Nike’s baller weekend

The brand hosted multiple activations during NBA All-Star Weekend, including a custom sneaker streetcar and pop-up shoe stores.

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NY Ad Week: Leo Burnett #winsbig at MIXX awards

YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.

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What’s new in OOH: Astral adds two

Astral has signed deals with a transport service in Quebec and an airport in Halifax, and Carat is spooking Montreal residents with a Disney Installation.

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Jungle Media announces Quebec expansion

The media agency’s new Montreal office will be run by Danick Archambault.

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Olympic blog: Rogue Nike spots and BMW exhibitions

Steve McEwen showcases Nike’s skirting of official sponsorship status and takes in a sponsored exhibit.

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Olympic blog: Beware the brand police

A Canadian marketer living in London, Steve McEwen kicks off his Olympic coverage for MiC with local talk of the sponsorship debate ahead of the Opening Ceremony on Friday.

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Canada takes eight more Lions

Jam3 brings home Canada’s third Gold Lion this year, with Draftfcb, DDB and Grey Canada among the other winners.

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Nike brings local hockey to life

The sports brand has created a touring experiential hockey truck with its own personality.

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Nike sponsors first national track and field event

The brand looks to reach emerging high school athletes as a result of the partnership with School Sport Canada and Trojan One.

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Greenpeace airs dirty laundry

The environmental organization initiates a stand-off between Nike and Adidas, challenging the brands to detox their products.