Articles Tagged ‘NKPR’

DT1

Spotted! A charitable cup of David’s Tea

The retailer opened a brief but noisy popup in Toronto to benefit Kenyan communities and spread some holiday cheer.

tiff street fest

The impact of being ‘unofficial’ at TIFF

Tony Chapman says the ambush strategy is a smart use of ad dollars – but MKTG’s Matthew Logue says authentic brand stories matter.

Canada Goose

In a TIFF: New sponsors spill activation details

MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.

Skyyvodkatiff

Spotted! At TIFF: Skyy Vodka lights up the night

The PMA Canada brand kicked off its festival sponsorship with an eye catching stunt.