Articles Tagged ‘Nlogic’

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NLogic launches services division

President and COO David Phillips says it will provide solutions for common challenges such as integrating data.

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Blog: What’s really driving buyer behaviour?

David Phillips, president and COO at NLogic, issues a call to dive deeper into what’s really behind broadcast and digital spending trends.

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Blog: Use the right term data or risk getting Trumped

David Phillips, president and COO of NLogic, on where using short-term data can lead you astray.

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NLogic aims for efficiency with new radio buying platform

As part of an effort to bring more of its solutions in-house, the software company has unveiled a new tool that it says will tap the potential of radio.

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NLogic hires Microsoft director

Peter Farfaras has joined the software solutions producer as its senior director of business development.

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Canadians more likely to watch video ads on TV: study

According to a study from Thinktv and Nlogic, consumers are least likely to view video ads on their phones.

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A new way to use Numeris data

NLogic has launched an API that allows clients to integrate the data into reports and dashboards.

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NLogic launches new TV tool

Called Lens View, the analytics tool is the first of a series to be developed in-house at the company, following 18 months of research.

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A new name for BBM Analytics

Following the lead of sister company Numeris, the software and market research company has released a new name and forward-looking strategy.