Articles Tagged ‘North Strategic’

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TIFF 2018: Lyft inks first festival partnership

The ride-sharing company will use festival touchpoints to promote its message of diversity and inclusion.

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Spotted! Bottled air for sale

Enercare’s phony holiday pop-up marked the beginning of a full product awareness and education campaign.

Photo credit Shane Fester 2

Spotted! A paw-pup pop-up!

Cadillac Fairview invited passersby to put their life on “paws.”

6300ParcMontreal

ICYMI: A big move in Montreal for Publicis

Plus, Instagram hits another advertiser milestone, and Carmilla will appear on the big screen for one night only.

CFTeamCanada

Why Cadillac Fairview is teaming up with the Olympics

Company SVP of marketing Jason Anderson on why the unusual sponsorship deal matters.

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CF expands its #TorontoStyle campaign

Cadillac Fairview has brought back its shopper selfies to promote the Eaton Centre, and is also tapping local fashion influencers to get the message out.

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CF focuses on customization and social sharing

To feed social media sharing, the mall chain will unveil new “Inspiration Stations” as CF refines its experiential identity.

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Spotted! Fancy Feast goes experiential to target foodies

The Purina brand targeted foodie cat owners in downtown Toronto with a pop-up that included human versions of its cat food.

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Spotted! Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

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ICYMI: TC Media buys Rogers B2B titles, MSL acquires North Strategic

In case you missed it: TC Media has acquired the advisor and financial B2B titles from Rogers Media, Groupe V Media has hired a new EVP and Canada’s PR industry has consolidated further with MSLGroup deal.

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Spotted! Cadillac Fairview’s selfie fever

As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.

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Ubisoft spies new doc with Vice Canada

The new two-part branded series seeks to reach a male millennial audience that over-indexes on ad-blockers.

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Woods Canada calls all outdoor enthusiasts

The brand aims to reach all Canadians that enjoy the outdoors with its new contest to find “Canada’s Greatest Explorer.”

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Bringing Toronto Fashion Week to mobile fans

Cadillac Fairview has created the week’s first ‘Instapit,’ giving influencers a front-row perch to share the latest trends with followers.

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Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.