Articles Tagged ‘NXNE’



MiO brings music to transit riders during NXNE

ExperientialSponsorship

The Kraft brand is just one sponsor aiming to create a better festival experience by appealing to fans’ needs, as well as their sense of creativity.



Why SoulPancake rejects the ‘bottom line driven’ image

DigitalMobile

The production company’s creative director and executive producer Golriz Lucina says brands are attracted to its uplifting, family-friendly content, so much so that they hardly have to do any outward selling.



Inserting viewers into TV shows at NXNEi

SocialTelevision

The Social TV panel session tackled the subject of monetizing second-screen experiences, as well as a prediction of Hunger Games-like interactivity.



Spotted! Ben & Jerry’s scoops up followers at NXNE

ExperientialOut Of Home

Consumers can tweet their location in Toronto this weekend to have the brand’s eco-cab meet them for a free scoop of ice cream.



NXNE takes sponsorship cues from its southwest counterpart

Sponsorship

Moosehead, Intel and Converse are all new sponsors at this year’s festival, which will see more interactive sponsorship activations.



Sirius shows its face for music

DigitalInteractiveNews

The radio broadcaster launches a game-based campaign aimed at ramping up its social media presence.