Articles Tagged ‘Oath’

Jeff Lucas

People Moves at Oath, Reprise and Noise Digital

Global advertising and media company Oath has snapped up a VP from Snap.

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Oath dives into header bidding-style app auctions

One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.

H&R Block

H&R Block doubles down on branded content

The tax company has partnered with Oath’s Ryot Studio on a content play to drive conversion at lower cost.

david22

David Shing: Make digital advertising fun again

With all the questions around viewability, fraud and brand safety, Oath’s digital marketing guru says the field has lost its joy.

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New Canadians over-index on online, free media

A new study from Oath and Group M shows phone use is key to newcomers, but TV subscriptions aren’t a priority.

Yahoo1

Oath reintroduces itself to advertisers

The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.

JoeStrolz

Joe Strolz moves to Snap Inc.

The AOL executive is now leading Canadian operations at Snapchat’s parent company.

SeeItBeIt2017

A front row seat to See It Be It with Oath’s Marla Natoli

An insider’s takeaways from a Cannes program to empower women in the industry.

oathCannes

Cannes 2017: Let there be Oath

Hot off the heels of the AOL and Yahoo merger this month, CEO Tim Armstrong introduces the new company with some details on what’s to come.