Articles Tagged ‘Oath’

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David Shing: Make digital advertising fun again

With all the questions around viewability, fraud and brand safety, Oath’s digital marketing guru says the field has lost its joy.

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New Canadians over-index on online, free media

A new study from Oath and Group M shows phone use is key to newcomers, but TV subscriptions aren’t a priority.

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Oath reintroduces itself to advertisers

The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.

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Joe Strolz moves to Snap Inc.

The AOL executive is now leading Canadian operations at Snapchat’s parent company.

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A front row seat to See It Be It with Oath’s Marla Natoli

An insider’s takeaways from a Cannes program to empower women in the industry.

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Cannes 2017: Let there be Oath

Hot off the heels of the AOL and Yahoo merger this month, CEO Tim Armstrong introduces the new company with some details on what’s to come.