Articles Tagged ‘Oath’

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Oath dives into programmatic audio

The media company now lets advertisers buy programmatic audio ads through its recently launched Ad Platforms offering.

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Fallsview Casino dips into AI with chatbot campaign

The campaign, which runs until the end of the year, was created in collaboration with Oath and OMD.

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Oath unifies ad tech platforms under one brand

BrightRoll, One by AOL and Yahoo Gemini are now collectively known as Oath Ad Platforms.

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Ontario Racing adds 360-degree video to online ads

A VR-compatible content aims to immerse race fans in the game and get them to visit the track.

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David Shing on the ‘new mass’

Consumer behaviour online is changing, and brands that want to connect in this world need to change too, says Oath’s digital prophet.

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People Moves at Oath, Reprise and Noise Digital

Global advertising and media company Oath has snapped up a VP from Snap.

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Oath dives into header bidding-style app auctions

One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.

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H&R Block doubles down on branded content

The tax company has partnered with Oath’s Ryot Studio on a content play to drive conversion at lower cost.

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David Shing: Make digital advertising fun again

With all the questions around viewability, fraud and brand safety, Oath’s digital marketing guru says the field has lost its joy.

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New Canadians over-index on online, free media

A new study from Oath and Group M shows phone use is key to newcomers, but TV subscriptions aren’t a priority.

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Oath reintroduces itself to advertisers

The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.

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Joe Strolz moves to Snap Inc.

The AOL executive is now leading Canadian operations at Snapchat’s parent company.

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A front row seat to See It Be It with Oath’s Marla Natoli

An insider’s takeaways from a Cannes program to empower women in the industry.

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Cannes 2017: Let there be Oath

Hot off the heels of the AOL and Yahoo merger this month, CEO Tim Armstrong introduces the new company with some details on what’s to come.