Articles Tagged ‘Ogilvy’



Hellmann’s keeps it real

DigitalOut Of HomeTelevision

The Unilever brand is looking to build momentum for its “Real Food Movement” by turning a viral video into a new TV campaign.



HTC launches its new One

DigitalOut Of Home

The phone company is getting in front of its target demo with a cinema, digital and event-based campaign.



Unilever introduces Fruttare

DigitalExperientialSocialTelevision

The brand is promoting the Canadian launch of its new dessert bars with a digital and TV buy.



Donald Barnes dies

News

The former Ogilvy managing director passed away late last week.



Dove sheds light on self-esteem issues

Out Of HomeSocialTelevision

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.



Spotted! Rashers gives runners the gift of bacon

ExperientialMobile

The Toronto-based sandwich shop’s promotion encourages runners and bikers to run a route that looks like a pig in exchange for a discount.



ICA announces 2013 board of directors

People Moves

The new board will be chaired by Publicis CEO Andrew Bruce.



Health Canada raises the profile on recalls

DigitalTelevision

The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”



Cadbury welcomes Canadians to Joyville

screening-roomTelevision

The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.



Dove Canada spotlights role models

DigitalExperientialTelevision

The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.