Articles Tagged ‘Ogilvy’

kleenexFacebook

The campaign that led to more digital for Kleenex

How the brand increased its purchase occasions through targeted Facebook buys.

Radio

Bell Media Mix plans biggest-ever Applebee’s Canada campaign

The restaurant chain is using voice-overs from local managers for radio spots, coupled with digital and TV ads in communities with an Applebee’s within 30 km.

MAGNUM - Actor Joe Manganiello visits the Magnum Pleasure Store

Spotted! Magnum serves up pleasure

The Unilever-owned ice cream brand has opened its first-ever pop-up store in North America that allows visitors to create a custom Magnum ice cream bar.

Hellmanns

Hellmann’s keeps it real

The Unilever brand is looking to build momentum for its “Real Food Movement” by turning a viral video into a new TV campaign.

HTCcinema

HTC launches its new One

The phone company is getting in front of its target demo with a cinema, digital and event-based campaign.

Fruttare

Unilever introduces Fruttare

The brand is promoting the Canadian launch of its new dessert bars with a digital and TV buy.

Copied from strategy - DonaldBarnes

Donald Barnes dies

The former Ogilvy managing director passed away late last week.

Dove4

Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.

Rashers

Spotted! Rashers gives runners the gift of bacon

The Toronto-based sandwich shop’s promotion encourages runners and bikers to run a route that looks like a pig in exchange for a discount.

ICA2013boardofdirectors-300x238

ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

Image 3

Health Canada raises the profile on recalls

The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”

Cadbury

Cadbury welcomes Canadians to Joyville

The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.

DOVE - Dove and Mandy Moore unveil strong female role models

Dove Canada spotlights role models

The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.

Amex and Pearson

American Express partners with Toronto Pearson

The credit card co is putting an emphasis on customer service with a new partnership that enables it to offer travellers a range of airport perks.

OLYMPUS DIGITAL CAMERA

Psychology in advertising and how Smirnoff got its mojo back: Future Flash

Day one of the ICA event featured talks from Ogilvy vice chairman Rory Sutherland and Diageo VP Michelle Klein.