Articles Tagged ‘OLG’

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OLG ups spend, stays at the top: Media Monitors

In Toronto, new entries from the auto industry and retailers shake up the airwaves while Montreal buyers keep a lock on the top-five.

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OLG regains its lead: Media Monitors

The auto industry continues to dominate in Toronto, while Montreal’s radio spots sound similar to the week previous.

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OLG back on top: Media Monitors

Financial institutions decrease their spend as the auto industry continues its run in both the Toronto and Montreal markets.

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OLG knocked out of the top spot: Media Monitors

The Honda Dealers Association purchased more than 1,700 spots in the Toronto market.

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Another big buy for OLG: Media Monitors

CTV also stayed on top in Montreal.

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OLG, CTV stay on top: Media Monitors

BMO also held the top spot in both major cities, while Volkswagen made a newb uy.

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OLG stays on top: Media Monitors

The commission made up more than 80% of the Lotto category’s total buy.

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Wendy’s returns, six more join as sponsors for Big Brother

Leon’s will take over from The Brick as the grand prize furniture sponsor.

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OLG hits a three-peat: Media Monitors

Despite the lottery commission’s big buy, car brands were the largest category overall in Toronto.

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OLG stays on top: Media Monitors

Autos were the biggest category buy in both Toronto and Montreal, in time for the Toronto International Auto Show.

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OLG makes a big buy in Toronto: Media Monitors

The lotto and gaming commission was by far the most prolific radio advertiser in Toronto, with more than twice the buy of second-place Sunwing.

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OLG buys big in Toronto: Media Monitors

Meanwhile, auto dealer associations ruled both Toronto and Montreal for buying activity.

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OLG makes a big buy in Toronto: Media Monitors

Meanwhile, CTV held onto its lead in Montreal.

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OLG leads in Toronto: Media Monitors

CTV was the top radio ad buyer in Montreal.

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OLG takes Toronto’s top spot: Media Monitors

Meanwhile, in Montreal, CTV stayed on top.