Articles Tagged ‘OLG’

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OLG, CTV stay on top: Media Monitors

BMO also held the top spot in both major cities, while Volkswagen made a newb uy.

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OLG stays on top: Media Monitors

The commission made up more than 80% of the Lotto category’s total buy.

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Wendy’s returns, six more join as sponsors for Big Brother

Leon’s will take over from The Brick as the grand prize furniture sponsor.

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OLG hits a three-peat: Media Monitors

Despite the lottery commission’s big buy, car brands were the largest category overall in Toronto.

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OLG stays on top: Media Monitors

Autos were the biggest category buy in both Toronto and Montreal, in time for the Toronto International Auto Show.

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OLG makes a big buy in Toronto: Media Monitors

The lotto and gaming commission was by far the most prolific radio advertiser in Toronto, with more than twice the buy of second-place Sunwing.

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OLG buys big in Toronto: Media Monitors

Meanwhile, auto dealer associations ruled both Toronto and Montreal for buying activity.

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OLG makes a big buy in Toronto: Media Monitors

Meanwhile, CTV held onto its lead in Montreal.

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OLG leads in Toronto: Media Monitors

CTV was the top radio ad buyer in Montreal.

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OLG takes Toronto’s top spot: Media Monitors

Meanwhile, in Montreal, CTV stayed on top.

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OLG hits the jackpot in Toronto: Media Monitors

Plus, the Mitsubishi Dealers Association finally dethroned CTV as the top radio buyer in Montreal.

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OLG stays on top: Media Monitors

CTV fell off the top of Montreal’s radio spending ranking, giving way to another Bell-owned brand.

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OLG takes Toronto: Media Monitors

Although the government organization was the top individual buyer, quick-service restaurants were the highest-buying category.

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OLG races to the land of vertical videos

The lottery co’s media agency worked with Juice Mobile to develop a vertical video unit for its latest campaign to draw Ontarians to its betting tracks.

Pan Am Games, Toronto, sports, 2015

The sponsors behind the CBC’s Pan Am/Parapan Am push

Who has signed on to the games, and the CBC’s new app strategy.