Articles Tagged ‘Olympic Winter Games PyeongChang 2018’

Copied from Playback - Olympic Rings

What does Olympic affiliation do for a brand?

CBC/Radio-Canada asked Canadians their thoughts about brand affinity and the Olympics, as well as which categories make the most sense at the games.

PyeongChang2018

CBC/Radio-Canada unveils new sports sales and marketing team

Adam Mitchell has been named director of sports partnerships under the new structure.