Articles Tagged ‘Olympics’
Olympic engagement down: study
Millennials boasted the most dramatic drop in how closely they followed the games.
Olympic reach is down from Sochi
Plus, peak audiences for key events failed to graze some of the AMAs from 2014.
How PyeongChang is faring with viewers so far
So far, nearly 30 million Canadians have tuned into coverage. But will the changes to men’s hockey affect audiences?
ICYMI: CBC’s Olympics schedule, Bell’s big Let’s Talk numbers
CBC will broadcast a total of 21 hours of Olympic content per day, 18 of them being live.
Cadillac Fairview taps experiential, digital for Olympics
The commercial real estate company is targeting young Canadians with an optimistic approach.
RBC Training Ground grows as Olympic season kicks off
More amateur athletes get a chance to prove their mettle as the financial institution readies its Olympic campaign.
CBC announces 13 broadcast partners for PyeongChang
CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.
CBC becomes Canada’s official rugby broadcaster
A multi-year deal with Rugby Canada will follow the country’s teams to Tokyo 2020.
CBC signs on for two more Paralympic Games
A multi-games partnership with the Paralympic Committee sees the pubcaster return in 2018 and 2020.
New Air Canada campaign takes flight for Rio
The carrier has unleashed new creative through a multi-platform campaign that includes social-to-broadcast integration.
Viewership down as Rio Olympics launch
Coverage of the Rio Opening Ceremony was down over the London Summer Olympic Games in 2012.
Errol Da-Re lands at CBC/Radio-Canada
The former Shaw Media EVP of sales is tasked with leading Olympic sales at the pubcaster.
CBC refreshes its sports properties
The pubcaster has given CBC Sports a new look and rolled out a year-long program in support of the Olympics.
Sochi will go down as the ‘clean’ Games: blog
Karine Courtemanche, president, Touche!, on missed marketing opportunities in Sochi and how Canada stood out as a brand.
CBC announces digital Sochi coverage
All television coverage will be available to livestream on CBC’s website and mobile apps, including a second-screen experience during Olympic Primetime.
