Articles Tagged ‘Olympics’

hamelin3

Olympic engagement down: study

Millennials boasted the most dramatic drop in how closely they followed the games.

kelsey-rocque-team-canada

Olympic reach is down from Sochi

Plus, peak audiences for key events failed to graze some of the AMAs from 2014.

Virtue Moir

How PyeongChang is faring with viewers so far

So far, nearly 30 million Canadians have tuned into coverage. But will the changes to men’s hockey affect audiences?

Olympics

ICYMI: CBC’s Olympics schedule, Bell’s big Let’s Talk numbers

CBC will broadcast a total of 21 hours of Olympic content per day, 18 of them being live.

Olympics

Cadillac Fairview taps experiential, digital for Olympics

The commercial real estate company is targeting young Canadians with an optimistic approach.

BC RBC Training Ground 2017 BC winner Avalon Wasteneys_NR photo

RBC Training Ground grows as Olympic season kicks off

More amateur athletes get a chance to prove their mettle as the financial institution readies its Olympic campaign.

Olympics

CBC announces 13 broadcast partners for PyeongChang

CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.

CBC becomes Canada’s official rugby broadcaster

A multi-year deal with Rugby Canada will follow the country’s teams to Tokyo 2020.

Photo-4_cer_opening_mm_24-623x350

CBC signs on for two more Paralympic Games

A multi-games partnership with the Paralympic Committee sees the pubcaster return in 2018 and 2020.

Air Canada Fly the Flag

New Air Canada campaign takes flight for Rio

The carrier has unleashed new creative through a multi-platform campaign that includes social-to-broadcast integration.

Olympics Opening Rio 2016

Viewership down as Rio Olympics launch

Coverage of the Rio Opening Ceremony was down over the London Summer Olympic Games in 2012.

errolDaRae

Errol Da-Re lands at CBC/Radio-Canada

The former Shaw Media EVP of sales is tasked with leading Olympic sales at the pubcaster.

cbcSports

CBC refreshes its sports properties

The pubcaster has given CBC Sports a new look and rolled out a year-long program in support of the Olympics.

olympics sochi megafon activation

Sochi will go down as the ‘clean’ Games: blog

Karine Courtemanche, president, Touche!, on missed marketing opportunities in Sochi and how Canada stood out as a brand.

cbc olympics website

CBC announces digital Sochi coverage

All television coverage will be available to livestream on CBC’s website and mobile apps, including a second-screen experience during Olympic Primetime.