Articles Tagged ‘OMAC’

Toronto Zoo

OMAC announces $24 million in donated OOH space

Organization president Rosanne Caron tells MiC why it started measuring donated ad space, and what organizations have seen an increase in prevalence this year.

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ICYMI: New detective drama on Bravo, plus Iris OOH winners

In case you missed it: Bell Media has announced a new detective drama on Bravo, OMAC has named its latest IRIS winners and Outlander is ready to return to W Network.

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Audit shows OOH data remains consistently accurate

COMB’s third annual audit reports accuracy of companies’ data remains exceptional high.

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Beer and cosmetic purchases most influenced by OOH exposure: study

The new RealityMine TouchPoints study has shown OOH exposure may influence the purchase of alcohol more than anything else.

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Millennials boast strong OOH ad recall: study

While OMAC’s survey found that more than one-third of Canadians block ads online, most of those shoppers still reported paying attention to outdoor ads.

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From Stimulant: Celebrating OOH creativity

The latest edition of Australia’s Open series has been released, highlighting work from Zulu Alpha Kilo, Taxi and Grip.

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OMAC introduces new OOH awards

The IRIS Awards will be announced quarterly with a grand prix winner at the end of the year.

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COMB, OMAC announce new certification program

Responding to the challenge of the skills gap, the OOH industry bodies have launched a program aimed at educating the entry-level planner and buyer.

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OOH trends upwards to start 2016

Outdoor advertising was up 6% in the first quarter of this year, according to OMAC.

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ICYMI: Modi Media pacts with Innovid, Facebook shutters desktop exchange

In case you missed it: Facebook to close down FBX, OMAC has launched a bilingual resource site and there are some new tweeting modifications from Twitter.

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ICYMI: Vice’s Trudeau exclusive, OMAC’s charitable figures

In case you missed it: Vice Canada’s exclusive with Prime Minister Justin Trudeau, OMAC releases 2015 charitable figures and Shomi goes live on Xbox One.

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Toronto Zoo goes on name-search safari

The zoo has launched its largest OOH campaign ever to find names for its baby giant panda cubs.

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Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.

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OMAC activates conversations for a digital future

The out-of-home industry body’s annual conference was a launch pad for its future certification program.

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ICYMI: Rogers/NHL cleared, Supergirl opens strong

In case you missed it: The Competition Bureau gave the green light to the Rogers/NHL deal, Virool added to its Canadian team and Twitter launched a new brand tool.