Articles Tagged ‘OMD’

ShaneCameron

Blog: The next big startups

OMD Canada’s chief innovation officer Shane Cameron with his picks for the three companies to watch in 2017.

cathyCollierOMD

Blog: Are we really still using the term digital?

OMD Canada CEO Cathy Collier says the term is meaningless, confusing and needs to go.

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Spotted! Subway and Pepsico’s hockey surprise

The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

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Sonnet signs on with NHL

The insurance company will activate at the Scotiabank NHL Centennial Classic and also creating custom TV spots to air on Sportsnet.

bacardiHolidegaTreeMarketRumBar

Spotted! Bacardi goes (ever)green

The rum company’s Christmas tree market, targeted at professional millennials, is part of an effort to make the brand synonymous with the holiday season.

greyCupNissan

Nissan aims to align with truck lovers for Grey Cup

The car co is focusing its 2016 activities around promoting its new Titan truck.

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Leon’s targets millennials with new influencer-led campaign

The retailer has expanded its content marketing program with a print edition and experiential blogger event.

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MAOY Silver: OMD plans for content

The launch of its Alternator division gave the agency a new content play that’s integrated into media plans.

PetSmart Leafs

Maple Leafs and PetSmart put pets into the game

The retailer will serve as the team’s first exclusive pet partner, in a bid to reach pet-owning hockey superfans in Toronto.

theGoods

The Goods announces inaugural brand partners

CBC’s new daytime show is integrating “fun and playful” branding normally reserved for late night, said content marketing director Robin Neufeld.

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Spotted! Can you escape from Yonge-Dundas Square?

A room themed after Warner Bros’ new thriller The Accountant is designed to intrigue audiences and get them using their puzzle-solving skills.

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Spotted! A dark, dank Suicide Squad facility

Warner Bros. pushes publicity for its upcoming supervillain film by letting Torontonians into the penitentiary.

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McDonald’s goes digital for National French Fry Day

Canada’s first promoted Periscope and influencer-led T-shirt giveaways were part of the QSR’s one-day campaign.

Copied from strategy - crispymini

Crispy Minis’ bite-sized content hub

A collection of GIFs look to fit the Quaker brand into a mom’s busy day.

nissanRogue

Nissan gets back in the water

The car co is aligning its sponsorship more closely with its Nissan Rogue, turning the back of the vehicle into an actual shark tank.