Articles Tagged ‘OMD’


OMD adds new Montreal VP

Bobby Destounis has been promoted to supervise the company’s Montreal office.


Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.


The uncertain future of Amazon Echo ads

Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.


Mercedes-Benz embarks on its biggest AMG campaign

The focus is a cinema buy tapping into Cineplex’s enhanced seating options.


OMD’s changing media role: MAOY 2017

Data, collaboration and strategy are at the forefront of the agency’s client relationships.


Change in 2017 shows agencies the way forward

A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.


McDonald’s amps up year two of fry day celebrations

#NationalFrenchFryDay is going after millennials, and putting Periscope on the big OOH screen to do it.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners

Plus: CBC preps another season of Kim’s.

CarpathianPrince /

OMD tops 2016 RECMA activity report

While the Omnicom agency held onto the largest share for the year, it didn’t post the most year-over-year growth.


Toronto FC added to roster of Sonnet sports partners

The insurance company has signed a deal with the MLSE soccer club with activations starting at BMO Field later this month.


A Canadian first at the Festival of Media

Touché and OMD, the two agencies to represent Canada at the show, both took home statues at the ceremony in Rome.


MiC Roundtable: Keeping up with clients

In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.