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Articles Tagged ‘OMD’

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Touche, Omnicom top the latest RECMA report

Most agency families are trending up, according to the annual media shop ranking.

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OMD tops RECMA report again

The Omnicom agency held a strong share, but its growth rate slowed, according to the report.

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Sean Dixon upped at Omnicom

The former group director of marketing sciences with OMD will bring the practice to the agency’s parent company.

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McDonald’s leans into social for McHappy Day

To increase engagement for the annual event, the QSR embraced Twitter, Snapchat and other platforms to grab attention.

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Spotted! A dystopian arcade to create box office buzz

Warner Brothers Pictures Canada promoted the release of Ready Player One through some good, old-fashioned gaming.

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Advocates vs. influencers and other Atomicon takeaways

A grab bag of wisdom from Atomicon’s presenters.

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OMD adds new Montreal VP

Bobby Destounis has been promoted to supervise the company’s Montreal office.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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The uncertain future of Amazon Echo ads

Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.

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Mercedes-Benz embarks on its biggest AMG campaign

The focus is a cinema buy tapping into Cineplex’s enhanced seating options.

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OMD’s changing media role: MAOY 2017

Data, collaboration and strategy are at the forefront of the agency’s client relationships.

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Change in 2017 shows agencies the way forward

A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.