Articles Tagged ‘OMD’

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OMD tops the Gunn Report

The media network had the best overall media award performance in 2016.

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What does Snap’s IPO mean for the advertising industry?

It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?

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OMD takes Warc Media Gold

The agency won for its work on Destination’s Canada that combined content with addressable data

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Spotted! Dewar’s scotch egg speakeasy

In celebration of Robbie Burns Day, the Bacardi-owned scotch brand hosted a themed competition to engage with millennial males.

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Blog: The next big startups

OMD Canada’s chief innovation officer Shane Cameron with his picks for the three companies to watch in 2017.

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Blog: Are we really still using the term digital?

OMD Canada CEO Cathy Collier says the term is meaningless, confusing and needs to go.

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Spotted! Subway and Pepsico’s hockey surprise

The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

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Sonnet signs on with NHL

The insurance company will activate at the Scotiabank NHL Centennial Classic and also creating custom TV spots to air on Sportsnet.

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Spotted! Bacardi goes (ever)green

The rum company’s Christmas tree market, targeted at professional millennials, is part of an effort to make the brand synonymous with the holiday season.

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Nissan aims to align with truck lovers for Grey Cup

The car co is focusing its 2016 activities around promoting its new Titan truck.

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Leon’s targets millennials with new influencer-led campaign

The retailer has expanded its content marketing program with a print edition and experiential blogger event.

Copied from strategy - OMD agency photo

MAOY Silver: OMD plans for content

The launch of its Alternator division gave the agency a new content play that’s integrated into media plans.

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Maple Leafs and PetSmart put pets into the game

The retailer will serve as the team’s first exclusive pet partner, in a bid to reach pet-owning hockey superfans in Toronto.

theGoods

The Goods announces inaugural brand partners

CBC’s new daytime show is integrating “fun and playful” branding normally reserved for late night, said content marketing director Robin Neufeld.