Articles Tagged ‘OMD’

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Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.

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Canadian agencies clean up at Festival of Media

Work for Canadian Tire, Expedition ElectrON and Oh Henry! helped Canadian agencies bring home the hardware.

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Media a major revenue driver for Omnicom in Q1

Advertising, as well as healthcare, drove growth from the holding co across global regions.

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Is public scrutiny enough for Facebook?

Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?

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OMD boasts highest market share, but other agencies growing: report

The latest RECMA projections show that agencies such as Horizon Canada, Spark Foundry, Starcom, Cossette and Havas are gaining quick momentum.

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OMD takes home a global Agency of the Year award

The agency has received high marks both globally and locally for its performance.

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Spotted! Maybe romance isn’t dead

WB Canada’s Valentine’s pop-up showcased the magic of romance – unless, of course, romance isn’t your thing.

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OMD, GroupM leading in global billings: report

In its annual report, ComVergence shows GroupM and its agencies lead in many categories, but growth is slowing.

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Media AOY Silver: OMD Canada amps up solution arsenal

OMD Canada’s CEO Cathy Collier says the media agency is focused on making ‘better decisions faster’ this year and beyond.

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Fallsview Casino dips into AI with chatbot campaign

The campaign, which runs until the end of the year, was created in collaboration with Oath and OMD.

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Touche, Omnicom top the latest RECMA report

Most agency families are trending up, according to the annual media shop ranking.

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OMD tops RECMA report again

The Omnicom agency held a strong share, but its growth rate slowed, according to the report.

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Sean Dixon upped at Omnicom

The former group director of marketing sciences with OMD will bring the practice to the agency’s parent company.

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McDonald’s leans into social for McHappy Day

To increase engagement for the annual event, the QSR embraced Twitter, Snapchat and other platforms to grab attention.