Articles Tagged ‘OMD’
Ancestry digs into Canada’s history with CBC
Details on the brand stepping into branded vignettes with the pubcaster.
Omnicom agencies win Internationalist Gold
OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.
Spotted! McDonald’s broadcasts its breakfast message
The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.
OMD tops the Gunn Report
The media network had the best overall media award performance in 2016.
IPG Mediabrands wins Destination Canada
The government-owned organization seeks to build on its established content strategy and evolve in the digital age.
What does Snap’s IPO mean for the advertising industry?
It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?
OMD takes Warc Media Gold
The agency won for its work on Destination’s Canada that combined content with addressable data
Spotted! Dewar’s scotch egg speakeasy
In celebration of Robbie Burns Day, the Bacardi-owned scotch brand hosted a themed competition to engage with millennial males.
Blog: The next big startups
OMD Canada’s chief innovation officer Shane Cameron with his picks for the three companies to watch in 2017.
Blog: Are we really still using the term digital?
OMD Canada CEO Cathy Collier says the term is meaningless, confusing and needs to go.
Spotted! Subway and Pepsico’s hockey surprise
The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.
Sonnet signs on with NHL
The insurance company will activate at the Scotiabank NHL Centennial Classic and also creating custom TV spots to air on Sportsnet.
Spotted! Bacardi goes (ever)green
The rum company’s Christmas tree market, targeted at professional millennials, is part of an effort to make the brand synonymous with the holiday season.
Nissan aims to align with truck lovers for Grey Cup
The car co is focusing its 2016 activities around promoting its new Titan truck.
Leon’s targets millennials with new influencer-led campaign
The retailer has expanded its content marketing program with a print edition and experiential blogger event.