Articles Tagged ‘OMD’
MiC Roundtable: Keeping up with clients
In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.
Reitmans launches media RFP
The retailer last reviewed its media agency partner in 2013.
Are YouTube’s new safeguards enough to clear up the controversy?
Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?
Touché! and OMD make the shortlist for Festival of Global Media
A dozen Canadian entries could compete for gold in Rome this may, including campaigns for SportChek, Tourism Quebec and the Canadian Safe Schools Network.
Ancestry digs into Canada’s history with CBC
Details on the brand stepping into branded vignettes with the pubcaster.
Omnicom agencies win Internationalist Gold
OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.
Spotted! McDonald’s broadcasts its breakfast message
The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.
OMD tops the Gunn Report
The media network had the best overall media award performance in 2016.
IPG Mediabrands wins Destination Canada
The government-owned organization seeks to build on its established content strategy and evolve in the digital age.
What does Snap’s IPO mean for the advertising industry?
It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?
OMD takes Warc Media Gold
The agency won for its work on Destination’s Canada that combined content with addressable data
Spotted! Dewar’s scotch egg speakeasy
In celebration of Robbie Burns Day, the Bacardi-owned scotch brand hosted a themed competition to engage with millennial males.
Blog: The next big startups
OMD Canada’s chief innovation officer Shane Cameron with his picks for the three companies to watch in 2017.
Blog: Are we really still using the term digital?
OMD Canada CEO Cathy Collier says the term is meaningless, confusing and needs to go.
Spotted! Subway and Pepsico’s hockey surprise
The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.