Articles Tagged ‘OMD’

McHappy

McDonald’s leans into social for McHappy Day

To increase engagement for the annual event, the QSR embraced Twitter, Snapchat and other platforms to grab attention.

#604STACKS

Spotted! A dystopian arcade to create box office buzz

Warner Brothers Pictures Canada promoted the release of Ready Player One through some good, old-fashioned gaming.

_DSC7359

Advocates vs. influencers and other Atomicon takeaways

A grab bag of wisdom from Atomicon’s presenters.

Destounis

OMD adds new Montreal VP

Bobby Destounis has been promoted to supervise the company’s Montreal office.

canada-olympic-house-4

Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

Echo-1

The uncertain future of Amazon Echo ads

Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.

Mercedes

Mercedes-Benz embarks on its biggest AMG campaign

The focus is a cinema buy tapping into Cineplex’s enhanced seating options.

OMDSonnet

OMD’s changing media role: MAOY 2017

Data, collaboration and strategy are at the forefront of the agency’s client relationships.

Roundtable3

Change in 2017 shows agencies the way forward

A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.

nationalFrenchFryDayMcDs

McDonald’s amps up year two of fry day celebrations

#NationalFrenchFryDay is going after millennials, and putting Periscope on the big OOH screen to do it.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners

Plus: CBC preps another season of Kim’s.