Articles Tagged ‘OMD’

canadaTheStoryofUs

Ancestry digs into Canada’s history with CBC

Details on the brand stepping into branded vignettes with the pubcaster.

internationalistBrendanBanahanAlainDesormiers

Omnicom agencies win Internationalist Gold

OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.

McDonalds Billboard

Spotted! McDonald’s broadcasts its breakfast message

The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.

awardShutterstock

OMD tops the Gunn Report

The media network had the best overall media award performance in 2016.

geofilter

What does Snap’s IPO mean for the advertising industry?

It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?

destinationCanadaExploreCanada

OMD takes Warc Media Gold

The agency won for its work on Destination’s Canada that combined content with addressable data

Scotch Eggs 3

Spotted! Dewar’s scotch egg speakeasy

In celebration of Robbie Burns Day, the Bacardi-owned scotch brand hosted a themed competition to engage with millennial males.

ShaneCameron

Blog: The next big startups

OMD Canada’s chief innovation officer Shane Cameron with his picks for the three companies to watch in 2017.

cathyCollierOMD

Blog: Are we really still using the term digital?

OMD Canada CEO Cathy Collier says the term is meaningless, confusing and needs to go.

subway brent burns

Spotted! Subway and Pepsico’s hockey surprise

The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

hockeyShutterstock

Sonnet signs on with NHL

The insurance company will activate at the Scotiabank NHL Centennial Classic and also creating custom TV spots to air on Sportsnet.

bacardiHolidegaTreeMarketRumBar

Spotted! Bacardi goes (ever)green

The rum company’s Christmas tree market, targeted at professional millennials, is part of an effort to make the brand synonymous with the holiday season.

greyCupNissan

Nissan aims to align with truck lovers for Grey Cup

The car co is focusing its 2016 activities around promoting its new Titan truck.

leonsHoliday2016IG

Leon’s targets millennials with new influencer-led campaign

The retailer has expanded its content marketing program with a print edition and experiential blogger event.