Articles Tagged ‘OMD’

Copied from strategy - HighResAlanThicke

Fall TV: Being upfront

Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.

PEPSICO CANADA - Lights administers the Pepsi Taste Challenge

Spotted! Pepsi opens pop-up lounge

The space invites visitors to take the classic Pepsi Challenge, and will feature appearances and live performances by musical guests like Lights and Karl Wolf.

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Manulife Financial targets boomers

The company has launched a new campaign focused on retirement, with the goal of letting people know it does more than just life insurance.

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Fallsview Casino launches AR billboard

The Niagara Falls-based casino is using its first-ever augmented reality billboard in Toronto to remain competitive in the crowded gaming category.

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RTB offers new data opportunities: panel

At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.

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AToMiC: OMD’s Trevor Guthrie talks start-ups

The East Coast director of the OMD Ignition Factory tells MiC about his talk and why it’s important for the media agency to get involved with start-ups from day one.

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Young Lions winners to be announced at CMDC

Conference chair and OMD CEO Cathy Collier tells MiC what to expect at next Tuesday’s event.

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Subaru gets rally ready for Forester

The car co is getting back to its rally roots with a new campaign targeting families.

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Ronald McDonald House tells its stories

The charity has launched its first major campaign to educate Canadians about the role of the House.

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PDFC shakes up drug awareness campaign

The non-profit organization is using a multi-platform initiative to educate parents about their role in preventing prescription drug abuse.

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Lay’s lunchtime love affair

The PepsiCo brand is going after the lunch market with its multi-year campaign.

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Toronto Blue Jays kick off season opener campaign

The “#Lovethisteam” campaign relies heavily on OOH that ties to social media, and focuses on the team’s relationship with the fans.

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GroupM launches consulting division

The division, which aims to improve marketing effectiveness and business results, will be led by former OMD chief strategy officer Ernie Simon.

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Spotted! Jack the Giant Slayer makes its mark

Warner Bros. Canada promoted the upcoming release of the movie with an experiential stunt at Playdium in Mississauga.

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CMDC Conference to open with Facebook dinner

Paul Adams will talk at the VIP event, which is centred on the theme of “The Consumer Context.”