Articles Tagged ‘OMD’

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Crispy Minis’ bite-sized content hub

A collection of GIFs look to fit the Quaker brand into a mom’s busy day.

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Nissan gets back in the water

The car co is aligning its sponsorship more closely with its Nissan Rogue, turning the back of the vehicle into an actual shark tank.

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Omnicom Media Group launches new network

Called Hearts & Science, the data-driven network will open its Canadian outpost next month.

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Canada wins big at the Internationalist Awards

Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.

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Brands head to the ballpark

Details on this season’s new sponsors and how the Toronto Blue Jays are marketing to their target audience following last year’s playoff run.

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Sport Chek slows down

A new “spring training” platform targeted at women takes a different approach to show the path to physical betterment.

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OMD tops 2015 Gunn Report

The media agency has won the honour for most global media wins for the 10th consecutive year.

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Spotted! Campbell’s soup-kitchen pop-up

Aiming to target a younger demo, the CPG brand has landed on Toronto’s Queen St. W with a pop-up custom soup shop.

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The year that was meant to shine the spotlight on VR

Experts discuss limitations to the use of virtual reality in media executions in 2016.

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Bloomberg TV Canada goes live

Details on the launch, and how media execs feel the channel will fare heading into next year’s introduction of pick-and-pay.

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Timing is everything for Vice linear channel

Rogers Media’s new president Rick Brace and Vice co-founder Suroosh Alvi on the potential for the Canadian outpost of Viceland.

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Bacardi gets premium

The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.

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Shomi wraps entertainment district in royal hues

The streaming service has taken over watering holes where festival-goers congregate during TIFF.

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Brands hit the street for TIFF

McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.