Articles Tagged ‘OMD’

JohnKillam

Meet OMD’s new managing director

How John Killam’s telco experience helped him land the new role.

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MiC’s Nice List: Best of 2014

From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.

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Has radio buying lost its personal touch?

MiC‘s panel of media experts weigh in on the pros and cons of the shift to a national radio-buying model.

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What Torstar learned from its paywall

Publisher John Cruickshank (pictured) on the biggest surprises from the digital strategy, and the industry reacts to the paper’s partnership with La Presse.

ShaneSmith

Home of the brave: are Canadian marketers ready for Vice?

The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.

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MAOY Gold: OMD turns up the heat on tech

A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.

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What’s the ROI on the Olympics?

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.

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Can TV hang on to departing digital dollars?

How Omnicom’s global video investment shifts are playing out in Canada, and why national CEO Fred Forster says it is not too late for local broadcasters to keep some of that money in their pockets.

infiniti

Infiniti ‘discovers’ branded video

The car brand is reaching outside of its regular promotion strategy with Canada Undiscovered, a new series on Blue Ant’s Oasis and Travel+Escape channels.

Shutterstockmusic

Can streaming services hit a high note?

OMD’s Nick Barbuto and Touche!’s Emily Malloy-Manuel on audience and brand potential for the services, as Spotify gears up for its Canadian launch.

VISAStoryBooth

Spotted! Visa’s infinite social push at TIFF

The credit card co has launched an interactive storytelling experience, using Morgan Freeman’s iconic voice to help film fans share the glamour of their Hollywood North experience.

globalmoney

Starcom tops global billing list

Check out the top 10 global networks according to the latest RECMA numbers.

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OMD is top-billing agency once again

Who made the top five? Check out the rundown of the top-billing agencies in the country for 2013, according to RECMA’s latest report.

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Omnicom outpaces yearly growth in second quarter

The global media group’s second quarter results include double-digit increases in advertising and net income.