Articles Tagged ‘OMD’

Xboxone

Are originals still hot? Media reaction to XES closing

OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.

SharkWeek

Discovery’s fishy stunt

The media co has revealed the truth about a Shark Week promotional video that had people thinking twice about swimming in Lake Ontario.

Nissan Screenshot

Juice creates new mobile ad unit for Nissan Micra

The latest in the company’s push to develop a new unit every month, “interactive scrolling” allows users to have a non-linear mobile experience.

Copied from Playback - Copied from Media in Canada - CBC

One Last Thing: Media execs on CBC’s changing strategy

Starcom MediaVest CEO Bruce Neve and OMD director of emerging media Sean Dixon weigh-in on this week’s announcements from the pubcaster.

OMD-300x224

Call for entries: Media Agency of the Year

Does your agency have what it takes? The deadline for the first phase of Strategy‘s award competition is May 19.

juice mobile hot spot tablet unit nissan

Juice Mobile launches interactive ‘hot spot’ tablet ad unit

The mobile marketing firm has partnered with Nissan and OMD to introduce video ads with tappable buttons.

RickSanderson

MacLaren McCann adds an SVP in Vancouver

Former OMD GM Rick Sanderson has joined the team as its SVP and director of media innovation.

Awards

OMD tops 2013 Gunn Report

The report, which tallies award wins, also handed out nods for top holding company, campaign and advertiser of the year.

rogers blown away lte experiential

Rogers brings speed challenge to Cineplex

The company is showing off the speed of its LTE mobile network with side-by-side download comparisons with competitors in movie theatres and Rogers stores.

OMD

OMD, John St. and Tribal Worldwide win big at Agency of the Year

The three agencies took the titles of top media, creative, digital shops, respectively, while Touche! PHD’s Karine Courtemanche won Media Director of the Year.

Copied from strategy - Team photo_OMD

Media Agency of the Year: OMD grows for Gold

Details from the agency’s CEO Cathy Collier on its big year following its Gold win, plus the work for Subaru, McDonald’s and Lay’s that won it the top prize.

subaru impreza

Subaru Canada launches an Impreza duel

The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.

Campbells

Campbell’s gets real

The company is back on TV with its soup brand for the first time since 2011, promoting its real ingredients.

Mitsubishi Mirage

Mitsubishi rolls out the new Mirage

The carmaker is breaking into the sub-compact category with a heavy multi-platform spend that skews toward the Quebec market.

MSNInfiniti

Infiniti creates a between-screen conversation

The car co launched a one-day multi-screen execution with Microsoft that allowed consumers to connect their mobile phones to desktop ad units.