Articles Tagged ‘One by AOL’

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Oath unifies ad tech platforms under one brand

BrightRoll, One by AOL and Yahoo Gemini are now collectively known as Oath Ad Platforms.

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Oath dives into header bidding-style app auctions

One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.

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AOL ups mobile capabilities on ONE

The increased self-serve functionalities aim to meet the monetization needs of mobile-first publishers and developers.

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GroupM downgrades global estimate

The WPP agency’s report shows that investment in programmatic, online video and social media is pushing up digital spend in Canada.

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Programmatic to hit Canadian screens this fall

Deals with Videology and One by AOL are part of the upfront plans for Bell Media and Rogers Media this week.

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AOL expands ad formats

The online publisher has also hired Mark Connon in the newly created role of global chief mobile officer.

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Dailymotion expands ad partnership with One by AOL

The two companies have expanded the terms of an existing agreement to give advertisers access to the Paris-based platform’s video inventory.

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AOL simplifies programmatic

AOL’s Leanne Gibson tells you everything you need to know about programmatic

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AOL slips creative support into its One Platform

The publisher has added AOL: Creative to its open programmatic platform to provide more tech support to advertisers as they roll out cross-device campaigns.

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AOL launches programmatic platform

What’s changed for AOL with the launch of One, and details on Dentsu Aegis Network’s beta partnership.

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AOL names new chief marketing officer

Allie Kline has been promoted to the global role as Erika Nardini departs.

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One by AOL’s new global partner

The company has signed with Havas’ global trading desk Affiperf.

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AOL profits surge with programmatic, seeks more with Convertro

With 2014 Q1 profits up 8% thanks to programmatic advertising, the company is aiming to further mine the revenue vein by purchasing the cross-platform ad optimization company.

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Inside IPG’s partnership with AOL

On the heels of the One by AOL announcement, Kristi Argyilan, president of Magna Global North America, talks details and new deals the agency will have in place by the time the upfronts roll around.

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AOL to launch cross-screen programmatic platform

Joe Strolz tells MiC about One by AOL, which will be available for brands, agencies and publishers across digital, mobile and linear TV.