Articles Tagged ‘online’

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TV and digital gap to narrow: Zenith

Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.

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CBC adds new web series on first responders

Save Me, starring Queer as Folk‘s Fab Filippo, is hosted on YouTube and dives into the world of professionals dealing with medial emergencies.

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Ad-blocker penetration high in Canada: study

Numbers from Adobe’s inaugural Advertising Demand report are high, but also point to a silver lining with social media ad clicks.

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Our Homes Media Group looks to push urban sales with new hire

Christine Puma, the publisher’s new director of business development, will focus on growing ad sales in more urban areas for the quarterly magazine.

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Fintech startup mixes it up with first campaign

LowestRates.Ca is focused on brand-building, and is taking a multi-pronged approach to reach everyone from the millennials to boomers.

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Finding a little Harley-Davidson in everyone

The motorcycle brand has come out with Ontario-specific TV spots to change consumer perceptions of the brand.

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Holiday shoppers jumping on e-commerce bandwagon: study

A study from Media Experts says Canadian online shopping is set to grow by 12% this holiday season.

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Astral Radio to launch online music service

Advertising opps are open for the on-demand streaming service, which will hit the internet later this fall.

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Mobile beats online advertising: study

The Dynamic Logic study finds mobile campaigns generate more awareness and purchase intent.

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MOCCA puts the pink on people

The Museum of Contemporary Canadian Art targets the masses with a campaign that adds some colour to the everyday.

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Smartset’s ‘in-between’ campaign

The Canadian retailer has launched a multimedia effort targeting women in their late 20s.

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Axe Canada launches online channel

The brand puts a very modern twist on Shakespeare with a new online destination providing shareable content.

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Top Chef Canada is tops online

Viewing hits a high on the site for the Shaw Media show, with sponsorship opps available for the second season.

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Ottawa Tourism promotes non-political parties

The tourism co looks to change perceptions of Canada’s political capital with a multi-platform campaign that highlights its vibrant urban landscape.