The Aldo Group brand is targeting its young adult demo with a tour across Ontario and Quebec this month.
Launching from Waterloo, ON-based WestonExpressions this fall, the device connects screens to any NFC-enabled device.
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The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.
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The company’s boat-based ad platform will operate in waterways connecting Toronto, Montreal and Ottawa starting in late May.
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The retailer talks to MiC about plans for this weekend’s branded beach events as it gears up for its 2013 Canada launch.
An Ernst & Young report states that overall spending during the season in Canada will be up as a result of increased competition in the US.
The Canadian Tourism Commission has asked actor Eric McCormack to help show New York that Canada isn’t all moose, maple syrup and hockey.
The union has rolled out a radio campaign, created and planned by Doug & Serge, that compares nurses to pro athletes.
The Entertainment and Creative Cluster Partnerships Fund is to be phased out one year earlier than scheduled.