Articles Tagged ‘ooh’

Sailboat ads

Wild on Media launches a line of sailboat ads in Toronto

The out-of-home company aims to make use of the city’s evolving waterfront, which the president sees as ripe for advertising.

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How data fueled Carte Blanche’s winners

Weather, traffic and transit data was incorporated into this year’s winning digital boards.

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Will we be driving ads one day? DPAA summit takeaways

Plus, is programmatic OOH really programmatic? Does the distinction even matter?

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Accuracy, privacy and more: Our takeaways from IAB’s OOH forum

The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.

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OOH’s share of media spend set to drop slightly: study

Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.

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COMB and OMAC become COMMB

The new industry organization will embark on a year-long study of OOH data in Vancouver and Toronto.

LeagueTN

League tries OOH to grasp an opportunity

CMO Colin Bettam says it’s the perfect time for the insurance company to make the leap beyond digital.

Sherbrooke

Quebecor signs with Sherbrooke transit

In addition to taking on new inventory, the OOH operator will sponsor transit system improvements.

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Outfront sets up at Yonge-Dundas

As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.

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Sick Kids takes an unconventional OOH approach

While last year’s campaign went mass in Yonge-Dundas Square, this year’s iteration will target specific Toronto neighbourhoods to get residents reaching for their pocketbooks.

COMB directors

COMB adds four new board members

Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.

Clear Channel

Clear Channel acquired by Branded Cities Network

President Adam Butterworth says the new ownership allows Clear Channel to zero in on more rapid growth and geographic expansion.

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Active International goes digital for first Canadian campaign

The company has expanded its focus to reach more marketers and is doing so through targeted digital as well as mass reach OOH.

Topgolf in Centennial Colorado

Cineplex tees off with new partnership

The company’s partnership with TopGolf will help its strategy to become known as a broader entertainment company, and will integrate digital OOH advertising opportunities.

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Endy uses Union Station to bridge the urban and suburban

With previous campaigns hitting the millennial demo hard, the brand has decided to capitalize on its growing 35-and-up market.