Articles Tagged ‘ooh’

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Campsite opens programmatic OOH exchange

The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.

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Captivate expands its network, says hello to Ottawa

The location-based advertising network will also bring its lobby monitors to the Canadian market.

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Digital OOH on cusp of transformation, but not just yet: IAB Canada

At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.

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Dynamic Outdoor brings new tech and faces to major markets

The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.

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Spotted! Audi jumps into the ski cross spotlight

The luxury automaker put one of its vehicles front-and-centre in the final event of the FIS-Ski Cross World Cup’s Canadian finals, with athletes challenged to clear an Audi R8 on skis.

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Pattison Outdoor wins Burlington transit

The mid-size city, which ranks high on livability, fits into Pattison’s strategy to broaden coverage in the GTA.

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Spotted! Motorola’s mall funhouse

To promote its new line of smartphones and products in a whimsical way, the mobile phone maker has created some magic mirrors in the Eaton Centre.

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Dynamic taps suburbs for newest billboards

The out-of-home advertising company says its goal is to spread out its advertisements and not focus as much on busy highways like the Gardiner.

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Spotted! Hendrick’s Gin pipes up at the Eaton Centre

A pipe organ with cucumbers instead of keys may seem quirky, but senior brand manager Beth-Anne Perry says it’s the most on-brand way to reach new audiences.

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RBC targets millennials with old-school games

The financial institution’s current strategy is to be associated with digital communication, and it’s doing so through the most digital-savvy generation.

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Spotted! Yonge-Dundas Square dances to the beat of a new drum

The Belize Tourism Board uses interactive dance and music to promote the country as a vacation destination for curious explorers.

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Gentlemen’s Expo shifts to focus on experience and emotion

The event, now in its fourth year, tapped sponsors who could offer guests a more tangible experience – including Lincoln test drives on site.

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Vice goes to campus with Rouge Media partnership

Daily news and culture content on digital screens at more than 100 college and university campuses in Canada will help the media co reach the younger half of the millennial generation.

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Spotted! Sick Kids lights up the night

The hospital’s fundraising foundation was hoping to appeal to a broader demographic of donors through a new OOH activation in Toronto.

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Spotted! CREA offers tea and sympathy

The experiential activation is part of a greater campaign by the association to emphasize stress relief in the home buying process.