Articles Tagged ‘Out-of-Home-Marketing Association of Canada’

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OMAC announces $24 million in donated OOH space

Organization president Rosanne Caron tells MiC why it started measuring donated ad space, and what organizations have seen an increase in prevalence this year.

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Millennials boast strong OOH ad recall: study

While OMAC’s survey found that more than one-third of Canadians block ads online, most of those shoppers still reported paying attention to outdoor ads.

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OMAC president Caron to helm COMB

Rosanne Caron will head both organizations in the new year as current COMB president Karen Best steps down.

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Out-of-home dollars are on the upswing in 2014

Revenue from OOH is growing at a rate that is more than double that of overall ad spend in Canada according to OMAC.

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OMAC unveils 2014 board members

Jorg Cieslok, executive VP and GM of Titan, is the chair of the 2014 officers of the board for the organization.

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OMAC unveils updates

Organization president Rosanne Caron on changes to its resources, including market overviews for major centres across Canada.