Articles Tagged ‘out of home’

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Dynamic Outdoor brings new tech and faces to major markets

The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.

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Abcon Media adds to Vancouver parking network

With OOH space at just as much of a premium as the city’s real estate, the company has taken up residence on columns, walls, barriers and other faces.

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Spotted! Audi jumps into the ski cross spotlight

The luxury automaker put one of its vehicles front-and-centre in the final event of the FIS-Ski Cross World Cup’s Canadian finals, with athletes challenged to clear an Audi R8 on skis.

NWT secrets

Spotted! Northwest Territories goes fishing for tourists

A Willy Wonka-style “golden ticket” giveaway is just part of the territory’s tourism board’s major marketing efforts during the Canada 150 celebrations.

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Pattison Outdoor wins Burlington transit

The mid-size city, which ranks high on livability, fits into Pattison’s strategy to broaden coverage in the GTA.

Moto Mirrors

Spotted! Motorola’s mall funhouse

To promote its new line of smartphones and products in a whimsical way, the mobile phone maker has created some magic mirrors in the Eaton Centre.

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Astral expands underground network in Montreal

The out-of-home company has brought HD, backlit digital screens to Montreal’s Metro for the first time following its acquisition of Metro Media.

Dynamic

Dynamic taps suburbs for newest billboards

The out-of-home advertising company says its goal is to spread out its advertisements and not focus as much on busy highways like the Gardiner.

KitchenAid #GingerbreadTO

Spotted! KitchenAid unveils gingerbread city to drive holiday sales

The not-quite scale model of Toronto aims to pull more shoppers in to the small appliances aisle.

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Spotted! Air Miles goes bricks and mortar

A pop-up shop at one of North York’s high-end malls will engage customers in-person with the brand throughout the remainder of December.

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Spotted! Hendrick’s Gin pipes up at the Eaton Centre

A pipe organ with cucumbers instead of keys may seem quirky, but senior brand manager Beth-Anne Perry says it’s the most on-brand way to reach new audiences.

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Spotted! Royal Roads University’s new lending library

The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.

Momentum Hi Res

Astral launches data-driven OOH product

The advertising company will use data from frequently updated services like Google Maps to create campaigns that are in the context of people’s everyday lives.

Beanfield Streetcar

Beanfield touts its indie cred in first ad campaign

After nearly 30 years in the business, the telco is positioning itself as a tuned-in, local, indie service provider in its multiplatform ad effort.

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Hillcrest Mall takes the show on the road

The Richmond Hill, ON shopping centre is celebrating the opening of a new wing with its first major campaign since 2012.