Articles Tagged ‘out of home’
Campsite opens programmatic OOH exchange
The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.
Captivate expands its network, says hello to Ottawa
The location-based advertising network will also bring its lobby monitors to the Canadian market.
Digital OOH on cusp of transformation, but not just yet: IAB Canada
At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.
Dynamic Outdoor brings new tech and faces to major markets
The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.
Abcon Media adds to Vancouver parking network
With OOH space at just as much of a premium as the city’s real estate, the company has taken up residence on columns, walls, barriers and other faces.
Spotted! Audi jumps into the ski cross spotlight
The luxury automaker put one of its vehicles front-and-centre in the final event of the FIS-Ski Cross World Cup’s Canadian finals, with athletes challenged to clear an Audi R8 on skis.
Spotted! Northwest Territories goes fishing for tourists
A Willy Wonka-style “golden ticket” giveaway is just part of the territory’s tourism board’s major marketing efforts during the Canada 150 celebrations.
Pattison Outdoor wins Burlington transit
The mid-size city, which ranks high on livability, fits into Pattison’s strategy to broaden coverage in the GTA.
Spotted! Motorola’s mall funhouse
To promote its new line of smartphones and products in a whimsical way, the mobile phone maker has created some magic mirrors in the Eaton Centre.
Astral expands underground network in Montreal
The out-of-home company has brought HD, backlit digital screens to Montreal’s Metro for the first time following its acquisition of Metro Media.
Dynamic taps suburbs for newest billboards
The out-of-home advertising company says its goal is to spread out its advertisements and not focus as much on busy highways like the Gardiner.
Spotted! KitchenAid unveils gingerbread city to drive holiday sales
The not-quite scale model of Toronto aims to pull more shoppers in to the small appliances aisle.
Spotted! Air Miles goes bricks and mortar
A pop-up shop at one of North York’s high-end malls will engage customers in-person with the brand throughout the remainder of December.