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The Weather Network launches on connected TV

Videos, personalized forecasts and enhanced weather content are available on the new offering from Pelmorex Media.

PaulaPresley

The Weather Network launches a fashion event

Pelmorex Media’s SVP of sales, Paula Presley, tells MiC about the industry event, which aims to target lifestyle brands by showcasing the link between weather and fashion.

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Pelmorex Media names new sales SVP

Former Yahoo! Canada head of sales Paula Presley has been named to the position at the company, which owns and operates The Weather Network.

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The Weather Network gets regional

With a tagline of “You have to be here to get it,” the meteorological media co has launched a campaign promoting its new local focus in Calgary and Edmonton.